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Helping professionals in the service industry run their small business, one step at a time.
Recent Posts Tagged With 'selling your services'
“What’s Wrong With Me?”
You spend time marketing your business. You try all the latest and greatest strategies out there. You even do what you see other successful VAs doing. But you’re just not getting clients. You’ve spent money on countless ebooks and you...
Exhausted of “Marketing Activities” That Don’t Get Results?
I don’t want to feed into the R-word frenzy, but I want to know how you feel about your marketing efforts this past year? If you’re like most virtual assistants I’ve spoken with, you feel burned out. In fact, many of you are thinki...
Weekly VA Marketing Tip: Bundle Up
Welcome to this edition of Weekly VA Marketing Tip! This series is specifically designed to help virtual assistants avoid marketing insanity. Every Monday, my posts will prompt you to accomplish one specific marketing action to promote, brand or po...
Sales Secret #5: I Object!
Today’s post is wraps up my notes to the interview I had with Kevin Boyle, based on his book The Secrets to Sales Mastery. Sales Mastery Secret #5 is: The only objections that challenge you are your own. Did you do the short assignment I gave...
Sales Secret #4: More Than A Feeling… Or Is It?
Well, I’m almost done sharing the notes I took during my Sales Mastery Secrets interview with Kevin Boyle. Can you believe all this info fit into an hour-long call? Do you see why I had to write it here… So, Kevin’s Sales Mastery Se...
Sales Secret #3: Someone Else’s Business
In continuing my interview with Kevin Boyle, he gave us the cold truth about sales — a reality that no one else wanted to hear, but needed to be said. Sales Mastery Secret #3 is: Your best clients are using someone else right now! Ouch! Does th...
Sales Secret #2: Make Contact
This is part 2 of my notes from my interview with author of The Secrets to Sales Mastery, Kevin Boyle. Sales Secret #2 is this: Sales is a contact sport. Kevin came out with all the clichés on this one, like “Sales is a contact sport,”...
The 5 Elements To Selling Yourself Effectively
During my interview with Kevin Boyle, author of The Secrets to Sales Mastery, he shared the 5 elements that every entrepreneur and sales person needs to master in order to build relationships and make yourself attractive to potential clients. Here th...
Sales Secret #1: They Buy You
In Kevin Boyle’s book, The Secrets to Sales Mastery, he teaches that the first principle is this: The customer always buys into the salesperson first. What does that mean for you? As you’ve heard me say before, it means building the know,...
The 5 Secrets to Sales Mastery
I had the immense pleasure of interviewing Kevin Boyle, coach, speaker and author of The Secrets to Sales Mastery. His say-it-like-it-is approach was a refreshing change from the usual “pitch-fest” I hear on most teleclasses. Kevin pack...
8 Steps to a Profitable Teleconference
8 Steps to a Profitable Teleconference By Kathleen Gage Teleseminars are likely one of the most effective methods for promoting a product or service, building an opt-in subscriber list, increase credibility and establish your expert status. However, ...
Leave Your Mark, Not A Mess
I’m a major sucker for reality shows like CBC-TV’s Dragons’ Den, a show where entrepreneurs pitch a panel of five potential investors, for a stake in their company. I guess I like to live vicariously through the Dragons’ who g...
Responding to RFPs: Part 2 of 2 — What To Do
Yesterday, I shared Pam Ivey’s response on how NOT to reply to a request for proposal. For most service providers, RFPs can be a great resource for new clients - if you respond professionally and thoroughly, with a great call to action (sounds...
Responding to RFPs: Part 1 of 2 — What Not To Do
You’ve heard me rant about an RFP I wish I never received (and maybe that person wishes they never sent it!!) and the discussion has come up again on a VA group I belong to. This time Pam Ivey, Virtual Business Manager and Owner of the Canadian...
Track Your Marketing and Stick with What Works
Clients often lament to me, “I’ve tried everything to get clients, Cristina, and nothing works!” And that’s the problem, right there. First of all, with the plethora of marketing strategies available, there’s no way they...
It’s That Time of Year Again…
Today is October 1st and you know what that means… It’s Anti-Procrastination Month again on The Savvy Entrepreneur!! Because I’m a professional procrastinator — and because dedicating an entire month to getting out of procrast...
Speak Better: 5 Tips for Polished Presentations
Colleague and public speaking expert, Suzannah Baum president of Ideal Communications, wrote this article for WomenEntrepreneur.com. You’ll find great tips to help you get started public speaking (including a few quotes from yours truly!). Enjo...
The Savvy Snippet: Conceit vs. Confidence
There is a difference between conceit and confidence. Conceit is bragging about yourself. Confidence means you believe you can get the job done. — Johnny Unitas If you want to get the business, you must instill this kind of confidence in your p...
The Savvy Snippet: Don’t Sell Yourself Short
Words of wisdom when it comes to pricing your services. That which costs little is less valued. — Miguel de Cervantes Lesson: Underselling may hurt you more than you’ll ever know. SHARETHIS.addEntry({ title: "The Savvy Snippet:...
The Savvy Snippet: I Object
I often tell clients that when someone says “no” they simply mean “not now.” Here’s another way of looking at it: An objection is not a rejection; it is simply a request for more information. — Bo Bennett ...
Do You Have a 30-second Intro?
For the first time, I posted a question on LinkedIn, not really knowing what kind of response I’d get. I don’t know what’s taken me so long to discover the Q&A feature on LinkedIn (thanks to Lara for the suggestion), but IR...
My “Only” Statement
Have you come up with your Only Statement yet? With a little help (OK, a LOT of help) from A.C. Riley, this is what we came up with for mine: Cristina Favreau is the only coach daring business owners to make their marketing personal. See what makes y...
What’s Your “Only” Statement?
I have to admit… I’ve been in a marketing slump lately. It feels like everything I read or hear about marketing a service-based business has been said and hashed over. I’m bored with it. So, I took a break from reading or listening ...
How NOT to Reply to a RFP
Last week, I posted a call for help to a few VA online groups I’m on. I needed assistance with an important, detailed, last minute and complicated RFP for a client. Most replies were professional. There were those who offered advice and even pr...
