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New Media Strategies, Ideas and Designs that caught our attention. From Gadgets to Guerilla-Marketing Campaigns, from Innovative Online Advertising to Inspired Internet Sites. Served daily.
Recent Posts Tagged With 'viral'
Best Answer to Consumer’s Complaint Ever?
Short background: a user posted a video on YouTube of what seemed to be a glitch in the Tiger Woods ‘08 game, allowing the player to stand on water. AE posted that video response. Genius. SH...
THE DOWNSIDE OF VIRAL?
It’s safe to say the online advertising realm has accepted the use of viral video as a regular tool in their digital arsenal. But what happens when a viral campaign goes too far and induces fear? ...
Standing out in the unboxing crowd
Be the first one to upload a movie of the unboxing of an highly-expected new gizmo and the YouTube video will spread in the blogosphere faster than bedbugs in a Williamsburg loft. That one is actuall...
Do you sometimes promise yourself that one day, soon, you will stop working in marketing/advertising?
Do the events and characters depicted in this hilarious video look familiar? Yeah, me too....
(update) Converse music video of “My Drive Thru” is up
And it’s pretty hot. Watch the behind-the-scene footage online. If you have the attention span of a goldfish, more info in my previous post....
Converse loves Santogold who loves Pharrell who loves The Strokes and they all love You!
When I was a kid in France, brands and TV channels were competing every year to hammer me and the rest of the population with their own one-hit summer song. I guess that some smart art directors woul...
July 1st, in short, in your browser
Absolut Vodka hires Kanye West and gets the infomercial treatment. The Internet is listening: Netflix will keep profiles up. Why did they even want to take them down in the first place when every si...
Is this the 1st time that I genuinely laugh watching some viral video?
I was bitching about Levi’s lame attempt to do some viral marketing recently. I’m glad they proved me wrong with this new video. A pair of jeans, some duct-tape, a bottle of helium gas a...
No news today? Oh, wait…
OK, it’s not exactly true. Levi’s is seeding a video where a bunch of hipsters do tricks to jump into an oversized pair of jeans. Sounds familiar? Yeah, me too. Ray Ban did the sam...
Virality 101
Virality is one of those big words used so much nowadays that it’s almost blaze. Clients demand it, marketers sought it, but it doesn’t have an effective study done to show how to obtain it. Of co...
You liked the Cadburys Gorilla?
Well, you probably find the sequel pretty lame and unremarkable. Too bad, after all these efforts to position the brand as a great entertainer. I’ll let you decide:...