Blog Detail

The Wax Blog

http://www.blog.waxmarketing.com

Marketing and PR advice plus opinionated postings on everything from politics to Britney's new album.

• Added on: May 19th, 2009
• Country: United States
• Language: English

• Author: waxgirl333
• Listed in: Public Relations Marketing
• Tags: Marketing Public Relations media pr social media marketing communications

Recent Posts

• 7 steps to bigger marketing muscle in 2010

  Posted on Friday December 11th, 2009 at 14:13 in news, Marketing

  I  tell my clients that marketing is a lot like working out – you have to be consistent or you won’t see results. No one expects to see muscles popping out all over after one visit to the gym. For the same reaons you can’t expect ...

• Tiger or Glambert – choosing your voice in a crisis

  Posted on Monday November 30th, 2009 at 12:31 in news, celebrity, Tiger Woods, toyota, Branding, Public Relations, obama, britney spears, pop culture, american idol, fox news, twitter

  We’ve had some juicy celebrity crisis’ lately that make writing this post lots of fun. When your company, product or personal brand encounters a crisis it’s important to decide what ‘voice’ you’re going to use.  C...

• Gut Wrenching Fear – the tagline for owning a small business

  Posted on Friday November 20th, 2009 at 11:38 in news, Personal, blogs, twitter, LinkedIn, blog ethics

  I’m straying way off course and off schedule in honor of the 7th anniversary of Wax Marketing – today! My biggest lesson? Dealing with the big GWF – the gut wrenching fear that comes with owning a small business. I don’t think...

• Crisis communications in the 2.0 world

  Posted on Thursday November 19th, 2009 at 14:21 in Web 2.0, blogs, Public Relations, social media, pr 2.0, crisis communications, helpareporter, peter shankman

  Hopefully you haven’t had a crisis that made you pull your hair out but chances are, if you stay in business it will come sooner or later. Communicating during crisis is a big topic – but content is scarce on this one so I’m going t...

• Is bad press really like bad breath?

  Posted on Tuesday November 10th, 2009 at 17:20 in Public Relations, social media, pitching, bad press, worst pr pitches, wax marketing

  We’ve got a gossip columnist here in Minneapolis who  trashed me (in print AND on air no less) after which one of my clients called me and quoted George Plimpton – bad press is like bad breath, it’s better than no breath at all. Bu...

• How to know if you should fire your PR rep

  Posted on Thursday November 5th, 2009 at 14:18 in Branding, blogs, Public Relations, press releases, social media, publicist, pitching, twitter, book pr

  Flacks get a lot of, well, FLACK. Some of it deserved and some of it not. If you’re a new product, new author, small business or otherwise lower profile brand it can take a long time to establish a media footprint, digital or otherwise. Getting...

Comments & Reviews

There is no rating for this blog because there are no comments yet.

Post A Comment/Review

* Your IP is being logged.
* Your e-mail address is used only for verification purposes only and will not be sold, or shown publicly.
* No HTML tags allowed
* DO NOT use the Comments/Reviews to promote your own site.