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Marketing and Management Solutions for Small and Startup Businesses.
I Blog about the changes that are happening in Marketing and Management today. The blog serves as a newsletter both to my Clients and anyone else who wants to read.
Recent Posts Tagged With 'Branding'
Going Green Has Moved From Idealism To Smart Business
In the past, companies have gone green as part of both an ideology and to send a message about their community responsibility. It’s mostly been considered an expense attributed to Marketing and Public Relations. In the past, the cost of being gree...
Your New Career 1 – Did You Forget About That Hobby?
Think your hobby can’t be turned into a business? Think again! Don’t forget to subscribe to get more of these ideas. 1. The Model Aviator Tommy was a fairly disillusioned call-center operator. He hated frustrated customers almost as much as h...
Google KNOL –Opportunity Kicks Down the Door
Today Google launched their KNOL (Short for Knowledge) service. A user contributed knowledge base that can take a huge bite out of for instance Wikipedia. But KNOL has a much more interesting aspect. It is a showcase service for authors, and it has m...
Online Promotions Will Not Kill Advertising
In “The Extinction of Dinosaur Marketers,” I discussed the problems of bringing the old school of hardcore sales and pushy advertising into the new online marketplace. We are starting to see a new trend blooming that is showing exactly this prob...
How To Leverage Social Media Networks
We know that social networks like Digg, Reddit, and Stumble are great for gross traffic, but often send quick stop visitors who don’t convert well to ad-clicks and sales. But how are Social Network users at converting to other social networks? ...
Powdered Baby Anyone? – Lost In Translation
Marketing professionals sometimes get it wrong. And sometimes get it VERY wrong. Here are some examples of what can happen when local talent isn’t used to verify the international meaning of words and images. Gerber- Your Choice for Ground Baby Th...
Are Niche Sites The Future of Social Media?
As much as I love the big sites like MySpace and Facebook for their incredible and innovative impact on the web and social marketing, I also hate them for being such a mess to get anything really useful out of. If you look at these massive sites, the...
Customer Relations Is Faith Based
Why Are You Trying The Impossible? Since I always stress the importance of customer relations, I often come across a problem with the desire to measure the return on investments. Especially larger companies often try to simplify their customer contac...
Customer Satisfaction Sold Separately
Whenever I buy something that says "batteries sold separately." I calmly dream that this will be the store redeeming my basic faith in a company’s ability to seize the most self-evident opportunity for customer service. (I’m start...
How To Distribute A Press Release
Getting Your News Out There The most time consuming part of press release marketing is to build a media list. This is why the companies that distribute press releases charge so much to do it. They have built extensive databases with every possible pi...
Ebola or Herpes Marketing–The Blogpreneur 7
So you want to go Viral? Are you sure you haven’t? When one person spreads your blog or site to another without your direct involvement, you just went viral. When enough people do it at once, you have an epidemic. What about those 294 hits fro...
Media Kit Secrets
If you are intending to market your business to - or through - media channels, your best friend will be a well designed Media kit. Media kits (also called Press Kits) help interested parties to find key information about you, your company and your pr...
How to sell Ad Space on Your Blog – The Blogpreneur 4
Most bloggers will agree that rather than signing up for the ad networks, actually doing the work yourself, contacting the advertisers and selling your real estate is more powerful as a money earner. It’s obvious; no one else is taking a percen...
12 Ways to Monetize your Blog - The Blogpreneur 3
A little planning. Some basic preparation, and good old fashioned hard work can turn a blog into a money maker. How much? That is really up to you and your determination. Some ways are easier than others; some will earn you more money than others. Bu...
The Extinction of Dinosaur Marketers-Part4
The New Marketing Channels Read the previous Entries: Part 1 - Part 2 - Part 3 — So the market has changed, there is no denying that fact any longer. Now the question is how do we adapt and break in to this new marketplace? Since the traditio...
12 Steps Getting Your Blog Off To a Good Start - The Blogpreneur 2
You can still read The Blogpreneur 1 So you are still convinced that you want to try your hand at the business of blogging for money? Good for you, determination and drive are the most important aspects of any business venture. You’ll need plen...
Re-Branding 101 - Changing Your Image
Attracting the Customer You Want First of all, there really isn’t a wrong customer. Any customer that buys your product or service with the right intention and can afford to pay for it is bound to be a good customer. However, your image might b...
FAQ YOU
How not to talk to your customers This past week I was discussing the construction of a new office/warehouse with a client. This of course is a major investment. So many options for both direct cost cutting and long term savings were discussed. I was...
The Extinction of Dinosaur Marketers Part2
Part 1 of this series is still available - Subscribe now to get the rest of this series sent to you. Welcome to the Evolution In this installment of the series we will find out what a Dinosaur Marketer does, and how to spot them in order to avoid the...
The Extinction of Dinosaur Marketers Part 1
This multi-part series will help you understand what is really going on with the marketplace today. How the Social Media Revolution is going to affect the way you do business today, and in the future. We will address both the pure marketing as well a...
Marketing Tip of the Day, Self Funding Advertising
Do you have an advertising budget? If so, is it considered an expense? If you answered yes to those questions, you are letting the wrong person control your marketing. Accountants and Marketers are notorious enemies in the corporate world. Accountan...
Customer Value Misconceptions
In “Creating customer value ” I discussed the need to meet expectations. This continues to be the key portion to any customer relationship. The problem is that value is considered to be something on its own. Almost seen as something compl...
Shut Up and Listen!
How to get your customers to do the selling for you Sometimes, what everyone else is doing isn't necessarily the right thing. Many businesses have fallen into following the leader when it comes to high pressure sales tactics. A person that broke thi...
Marketing tip of the day - The Community Event
Spring is in the air, summer is almost here and this is the time to start thinking about creating an event that a whole community will see and rally behind. There are hundreds of worthy ideas and causes that you can create a charity event for. And ma...
Press Release Marketing
Press Releases are becoming popular marketing tools to many businesses. Not only does it provide a chance to get some great and low cost coverage through news outlets. It also helps accomplish what most businesses are looking for right now - Search ...
Get the Right Business Card
You are a startup and/or an entrepreneur. Money is tight and you are thinking about how to make the most of your marketing budget. The business card should be your first step. It’s like a pair of pants; you never leave home without them, and just l...
