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Marketing and Management Solutions for Small and Startup Businesses.
I Blog about the changes that are happening in Marketing and Management today. The blog serves as a newsletter both to my Clients and anyone else who wants to read.
Recent Posts Tagged With 'CRM'
Going Green Has Moved From Idealism To Smart Business
In the past, companies have gone green as part of both an ideology and to send a message about their community responsibility. It’s mostly been considered an expense attributed to Marketing and Public Relations. In the past, the cost of being gree...
8 Reasons to Quit Your Job and Start a Business
The thought has been there… That day when your boss had a bad date the evening before and your supervisor yet again proved that they have no clue what they are doing. That nagging thought that you could do something for yourself. Something ...
Powdered Baby Anyone? – Lost In Translation
Marketing professionals sometimes get it wrong. And sometimes get it VERY wrong. Here are some examples of what can happen when local talent isn’t used to verify the international meaning of words and images. Gerber- Your Choice for Ground Baby Th...
Customer Satisfaction Sold Separately
Whenever I buy something that says "batteries sold separately." I calmly dream that this will be the store redeeming my basic faith in a company’s ability to seize the most self-evident opportunity for customer service. (I’m start...
Customized to Perfection
Have you bundled yourself so tight you can’t move? Once upon a time…… I worked with a company that provided contracted services. The services were spanning many areas, and of course came in different bundles. I was tasked with findi...
The Extinction of Dinosaur Marketers-Part4
The New Marketing Channels Read the previous Entries: Part 1 - Part 2 - Part 3 — So the market has changed, there is no denying that fact any longer. Now the question is how do we adapt and break in to this new marketplace? Since the traditio...
12 Steps Getting Your Blog Off To a Good Start - The Blogpreneur 2
You can still read The Blogpreneur 1 So you are still convinced that you want to try your hand at the business of blogging for money? Good for you, determination and drive are the most important aspects of any business venture. You’ll need plen...
The Extinction of Dinosaur Marketers Part3
Parts One and Two Are still available, Please remember to Subscribe to get the last part. Your New Marketing Approach - Claiming to Care is not Enough Customer Centricity has been a catch-phrase for a while now. Many businesses still fail to understa...
CRM Software is a Waste of Money
Customer Relations Management - The name has it completely right, Customer First, Relations Second, Management Third. So why is it then that we are constantly seeing this being about the company managing their information, their leads, their sales fi...
Customer Relations Mismanagement Software
Customer relations are a wonderful thing. Done right you build a strong connection with your customers and you can become their preferred supplier of solutions to a particular problem. The new CRM software boom is giving us tools that make this proce...
