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Marketing and Management Solutions for Small and Startup Businesses.
I Blog about the changes that are happening in Marketing and Management today. The blog serves as a newsletter both to my Clients and anyone else who wants to read.
Recent Posts Tagged With 'Networking'
Going Green Has Moved From Idealism To Smart Business
In the past, companies have gone green as part of both an ideology and to send a message about their community responsibility. It’s mostly been considered an expense attributed to Marketing and Public Relations. In the past, the cost of being gree...
Your New Career 1 – Did You Forget About That Hobby?
Think your hobby can’t be turned into a business? Think again! Don’t forget to subscribe to get more of these ideas. 1. The Model Aviator Tommy was a fairly disillusioned call-center operator. He hated frustrated customers almost as much as h...
The Clickthrough Rate Experiment
Click through rates are about as hard to get solid facts on as the Roswell incident. Since Google Adsense prohibit anyone from revealing their CTR. Finding out if you are doing something right or wrong is hard if not impossible when you are starting ...
Five Things Businesswomen Need to Know
Alright, so I’m going to lose more than a few PC points here, but i keep seeing the same problems over and over, and applying the same solutions over and over seems to work fine. (I’m using that as proof positive I’m on to something. ) So take ...
8 Reasons to Quit Your Job and Start a Business
The thought has been there… That day when your boss had a bad date the evening before and your supervisor yet again proved that they have no clue what they are doing. That nagging thought that you could do something for yourself. Something ...
Online Promotions Will Not Kill Advertising
In “The Extinction of Dinosaur Marketers,” I discussed the problems of bringing the old school of hardcore sales and pushy advertising into the new online marketplace. We are starting to see a new trend blooming that is showing exactly this prob...
How To Leverage Social Media Networks
We know that social networks like Digg, Reddit, and Stumble are great for gross traffic, but often send quick stop visitors who don’t convert well to ad-clicks and sales. But how are Social Network users at converting to other social networks? ...
Are Niche Sites The Future of Social Media?
As much as I love the big sites like MySpace and Facebook for their incredible and innovative impact on the web and social marketing, I also hate them for being such a mess to get anything really useful out of. If you look at these massive sites, the...
Customer Relations Is Faith Based
Why Are You Trying The Impossible? Since I always stress the importance of customer relations, I often come across a problem with the desire to measure the return on investments. Especially larger companies often try to simplify their customer contac...
Should I Promote or Hire?
Are you looking for a supervisor or manager? Should you be promoting or hiring? The simple answer is; It depends on who is on staff right now. If the best reason you can come up to promote someone is their long service or good performance in their cu...
Customer Satisfaction Sold Separately
Whenever I buy something that says "batteries sold separately." I calmly dream that this will be the store redeeming my basic faith in a company’s ability to seize the most self-evident opportunity for customer service. (I’m start...
Religious Smokers the Best Entrepreneurs
I am convinced that being religious, in combination with being a smoker is a great combination for business success. Now, before the atheists and puritans out there have a coronary, - I don’t believe its about the religion, or the tobacco. Pers...
How To Distribute A Press Release
Getting Your News Out There The most time consuming part of press release marketing is to build a media list. This is why the companies that distribute press releases charge so much to do it. They have built extensive databases with every possible pi...
Customized to Perfection
Have you bundled yourself so tight you can’t move? Once upon a time…… I worked with a company that provided contracted services. The services were spanning many areas, and of course came in different bundles. I was tasked with findi...
Marketing Tip of the Day - Reward Your Referrers
Satisfied customers are your best sales force, but are you paying attention to the ones that are doing the work for you? Next time you get a clear referral, don’t miss a beat in contacting the person who gave it. Make sure that you thank them f...
The One Percent Rule-The Blogpreneur 6
Can You Do ONE PERCENT Better? Slow and steady wins the race, but this is a little mental trick to achieve that faster than you think. It’s the one percent rule. It works because compounding that 1% makes it incredibly powerful. The one percen...
Media Kit Secrets
If you are intending to market your business to - or through - media channels, your best friend will be a well designed Media kit. Media kits (also called Press Kits) help interested parties to find key information about you, your company and your pr...
12 Ways to Monetize your Blog - The Blogpreneur 3
A little planning. Some basic preparation, and good old fashioned hard work can turn a blog into a money maker. How much? That is really up to you and your determination. Some ways are easier than others; some will earn you more money than others. Bu...
The Extinction of Dinosaur Marketers-Part4
The New Marketing Channels Read the previous Entries: Part 1 - Part 2 - Part 3 — So the market has changed, there is no denying that fact any longer. Now the question is how do we adapt and break in to this new marketplace? Since the traditio...
12 Steps Getting Your Blog Off To a Good Start - The Blogpreneur 2
You can still read The Blogpreneur 1 So you are still convinced that you want to try your hand at the business of blogging for money? Good for you, determination and drive are the most important aspects of any business venture. You’ll need plen...
The Extinction of Dinosaur Marketers Part3
Parts One and Two Are still available, Please remember to Subscribe to get the last part. Your New Marketing Approach - Claiming to Care is not Enough Customer Centricity has been a catch-phrase for a while now. Many businesses still fail to understa...
Stumped or Stumbled?
Generating Quality Traffic with StumbleUpon Stumble can bring you a ton of traffic, and opposed to many of the others, you have great control of how targeted that traffic is. Stumble creates traffic , that’s how it works. Participating in the n...
Digging and Stumbling for Traffic
Is your approach bringing, or stopping traffic? Both StumbleUpon and Digg have the potential to be real traffic boosters for your website or blog. They can also put an effective roadblock on your attempts to make it anywhere if you and your friends a...
Marketing Tip of the Day, The 100% Effective Elevator Pitch
The elevator pitch - a 30 second window to make an impact promoted by so many is actually slowing you down. But there is one great thing about the elevator pitch. Most people don’t know that they are wasting their time. Use that to your advanta...
The Extinction of Dinosaur Marketers Part2
Part 1 of this series is still available - Subscribe now to get the rest of this series sent to you. Welcome to the Evolution In this installment of the series we will find out what a Dinosaur Marketer does, and how to spot them in order to avoid the...
The Extinction of Dinosaur Marketers Part 1
This multi-part series will help you understand what is really going on with the marketplace today. How the Social Media Revolution is going to affect the way you do business today, and in the future. We will address both the pure marketing as well a...
Marketing Tip of the Day, Feed a Customer
You should never let a day go by without doing at least one marketing activity. This can take many shapes. If you are normally short on time, focus a lot of your energy on the activities where you learn more about your customers as opposed to just tr...
Marketing Tip of the Day, The Random Act of Kindness
Start off by writing "Have a Great Day" or something similar on ten of your business cards. Always carry this special batch with you so that you are ready to use it when the opportunity presents itself. For Instance: Pay the toll for the car ...
Marketing Tip of the Day, The Breakfast Club
Networking is imperative to business success and growth. Your network can bring you knowledge and skills that you would pay serious money for if you have to hire a consultant. It is also the best way to find strategic partners. Consider creating a bu...
Customer Value Misconceptions
In “Creating customer value ” I discussed the need to meet expectations. This continues to be the key portion to any customer relationship. The problem is that value is considered to be something on its own. Almost seen as something compl...
