Recent Posts
The Weakest Link
Return To Blog Listing
Marketing and Management Solutions for Small and Startup Businesses.
I Blog about the changes that are happening in Marketing and Management today. The blog serves as a newsletter both to my Clients and anyone else who wants to read.
Recent Posts Tagged With 'customer satisfaction'
Going Green Has Moved From Idealism To Smart Business
In the past, companies have gone green as part of both an ideology and to send a message about their community responsibility. It’s mostly been considered an expense attributed to Marketing and Public Relations. In the past, the cost of being gree...
Google KNOL –Opportunity Kicks Down the Door
Today Google launched their KNOL (Short for Knowledge) service. A user contributed knowledge base that can take a huge bite out of for instance Wikipedia. But KNOL has a much more interesting aspect. It is a showcase service for authors, and it has m...
Five Things Businesswomen Need to Know
Alright, so I’m going to lose more than a few PC points here, but i keep seeing the same problems over and over, and applying the same solutions over and over seems to work fine. (I’m using that as proof positive I’m on to something. ) So take ...
Online Promotions Will Not Kill Advertising
In “The Extinction of Dinosaur Marketers,” I discussed the problems of bringing the old school of hardcore sales and pushy advertising into the new online marketplace. We are starting to see a new trend blooming that is showing exactly this prob...
Customer Satisfaction Sold Separately
Whenever I buy something that says "batteries sold separately." I calmly dream that this will be the store redeeming my basic faith in a company’s ability to seize the most self-evident opportunity for customer service. (I’m start...
Customized to Perfection
Have you bundled yourself so tight you can’t move? Once upon a time…… I worked with a company that provided contracted services. The services were spanning many areas, and of course came in different bundles. I was tasked with findi...
Marketing Tip of the Day - Reward Your Referrers
Satisfied customers are your best sales force, but are you paying attention to the ones that are doing the work for you? Next time you get a clear referral, don’t miss a beat in contacting the person who gave it. Make sure that you thank them f...
Letter From A Dinosaur Marketer
I received an email today from a man, (the disclaimer at the bottom of the email clearly states that I was not allowed to discuss the content by the way) So, I won’t mention either his name or the company. I will however take my chances and tell yo...
Media Kit Secrets
If you are intending to market your business to - or through - media channels, your best friend will be a well designed Media kit. Media kits (also called Press Kits) help interested parties to find key information about you, your company and your pr...
The Extinction of Dinosaur Marketers-Part4
The New Marketing Channels Read the previous Entries: Part 1 - Part 2 - Part 3 — So the market has changed, there is no denying that fact any longer. Now the question is how do we adapt and break in to this new marketplace? Since the traditio...
The Extinction of Dinosaur Marketers Part3
Parts One and Two Are still available, Please remember to Subscribe to get the last part. Your New Marketing Approach - Claiming to Care is not Enough Customer Centricity has been a catch-phrase for a while now. Many businesses still fail to understa...
Re-Branding 101 - Changing Your Image
Attracting the Customer You Want First of all, there really isn’t a wrong customer. Any customer that buys your product or service with the right intention and can afford to pay for it is bound to be a good customer. However, your image might b...
Gas Prices Warrant a Three Day Weekend
Commuting costs are growing as the reason for employees changing jobs. With gas prices continuing to skyrocket and no end in sight, every business out there should be considering changing their schedules around and give their employees an extra day o...
CRM Software is a Waste of Money
Customer Relations Management - The name has it completely right, Customer First, Relations Second, Management Third. So why is it then that we are constantly seeing this being about the company managing their information, their leads, their sales fi...
FAQ YOU
How not to talk to your customers This past week I was discussing the construction of a new office/warehouse with a client. This of course is a major investment. So many options for both direct cost cutting and long term savings were discussed. I was...
The Extinction of Dinosaur Marketers Part2
Part 1 of this series is still available - Subscribe now to get the rest of this series sent to you. Welcome to the Evolution In this installment of the series we will find out what a Dinosaur Marketer does, and how to spot them in order to avoid the...
The Extinction of Dinosaur Marketers Part 1
This multi-part series will help you understand what is really going on with the marketplace today. How the Social Media Revolution is going to affect the way you do business today, and in the future. We will address both the pure marketing as well a...
Marketing Tip of the Day, Having Room to Correct
Most companies have a pricing policy that leaves very little room for giving a customer his or her money back. The ones that have that space normally do so because they are aware that their product is not what they make it out to be. I discussed the ...
Marketing Tip of the Day, Feed a Customer
You should never let a day go by without doing at least one marketing activity. This can take many shapes. If you are normally short on time, focus a lot of your energy on the activities where you learn more about your customers as opposed to just tr...
Customer Relations Mismanagement Software
Customer relations are a wonderful thing. Done right you build a strong connection with your customers and you can become their preferred supplier of solutions to a particular problem. The new CRM software boom is giving us tools that make this proce...
Customer Value Misconceptions
In “Creating customer value ” I discussed the need to meet expectations. This continues to be the key portion to any customer relationship. The problem is that value is considered to be something on its own. Almost seen as something compl...
Marketing Tip of the Day, Share your Research
When you read an interesting article, see if it applies to any one of your clients or prospects. Not only is this a great way to make sure that you are applying what you are reading at all times, but it also opens up a great way to communicate. Once ...
How’s your Handwriting?
I came across a post today from John Jantsch over at Ducttape Marketing called "Staying Top of Mind" that raised some interesting pointers. He mentions that he got a note from a new employee at a supplier introducing herself. She wasn’t...
Two common sales letter mistakes
By the time you have finished reading this sentence, you’ll already be wondering what these mistakes I’m talking about are. Moreover, there is a high probability you are contemplating whereas there really is a need for writing in a sesqui...
Batteries Sold Separately
Whenever I buy something that says "batteries sold separately" on the box, I calmly dream that this will be the store that redeems my basic faith in a company’s ability to seize the most self-evident opportunity for customer service. (I...
Shut Up and Listen!
How to get your customers to do the selling for you Sometimes, what everyone else is doing isn't necessarily the right thing. Many businesses have fallen into following the leader when it comes to high pressure sales tactics. A person that broke thi...
Marketing tip of the day - The Community Event
Spring is in the air, summer is almost here and this is the time to start thinking about creating an event that a whole community will see and rally behind. There are hundreds of worthy ideas and causes that you can create a charity event for. And ma...
