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Marketing and Management Solutions for Small and Startup Businesses.
I Blog about the changes that are happening in Marketing and Management today. The blog serves as a newsletter both to my Clients and anyone else who wants to read.
Recent Posts Tagged With 'customer value'
Customized to Perfection
Have you bundled yourself so tight you can’t move? Once upon a time…… I worked with a company that provided contracted services. The services were spanning many areas, and of course came in different bundles. I was tasked with findi...
Marketing Tip of the Day, Having Room to Correct
Most companies have a pricing policy that leaves very little room for giving a customer his or her money back. The ones that have that space normally do so because they are aware that their product is not what they make it out to be. I discussed the ...
Customer Value Misconceptions
In “Creating customer value ” I discussed the need to meet expectations. This continues to be the key portion to any customer relationship. The problem is that value is considered to be something on its own. Almost seen as something compl...
Batteries Sold Separately
Whenever I buy something that says "batteries sold separately" on the box, I calmly dream that this will be the store that redeems my basic faith in a company’s ability to seize the most self-evident opportunity for customer service. (I...
