Blog Detail
TheBrandingBlog
http://thebrandingblog.com
Current info and strongly-held opinions concerning branding and positioning from Martin Jelsema, veteran branding/marketing consultant. Of particular help for smaller organizations
Recent Posts
Changing Horses in Mid-Stream
For several reasons, mostly technical, I’ve stopped actively blogging at TheBrandingBlog. Another major reason is that I’ve launched two other blogs concerned with branding issues. The first is www.SignatureStrategies.com. This is essenti...
Naming Tip – Number 73 in a Series
Comprehensive lists of all sorts of “stuff” can be the source for brand name candidates. They may or may not be directly related to the product brand, but that doesn’t keep some list members from being appropriate name candidates....
Things are in transition
Right now you are looking at site in the process of changing server, WordPress version and site theme all at once. Please, go ahead and pick the blog posts you want to read from the “Recent posts” column, and in a couple of days, come bac...
Branding an Internet service provider
The BrandingWire, is a loose network of bloggers about brands and branding – we call ourselves “a posse of pundits” – who offer entrepreneurs and others a chance to ask for help concerning their brands....
Naming tip: Number 72 in a series
If your brand is a local/regional business, use the telephone book as a check for originality....
Brands that Make You Scoff - Michelin
Have you ever thought about having a relationship with any inanimate object, much less a set of radials? This is just ridiculous....

