Blog Detail
This is Herd
http://www.thisisherd.com
A blog that looks at how marketers can target consumers through social media, web 2.0 and virtual worlds.
- Added on: Nov 29th, 2007
- Country: United Kingdom
- Language: English
Recent Posts
Murdoch and Google - a case of cutting off your nose to spite your face?
Following Rupert Murdoch’s comment that he might in future hide his news sites from Google, there’s obviously been a fair amount of discussion about it. Ben Kunz’s take on the issue, including a look at how Sony manages to give aw...
Facebook’s global share of Internet time up by 193%
Metrics company Comscore has come out with a study on global Internet use by hours spent surfing. Surprisingly, Microsoft’s range of websites - in particular Windows Live Messenger - leads, with 15% of time spent online globally. However at t...
Half of us search for brands after seeing them on Twitter
Econsultancy has details of a study that shows that half (48%) of tweeple have searched about a brand after being introduced to it on Twitter, compared to 32% across all social networks. Econsultancy says, “If true, that’s a big deal.” Ye...
Social networks and mobile phones, a round-up
NMA has a piece on ‘social networks ignore mobile at their peril.‘ Though most of it is behind a pay-wall, the gist of it is that social media is being accessed more and more via cellphones. In particular, NMA talks about specially com...
The end of the press release? Or a necessary evil?
Now here’s a subject close to my heart, the continued usefulness or otherwise of the age old press release. Publisher Ragan Communications and PollStream carried out a survey in the States, which found that only 49% of PRs think ‘it...
Tuesday lunchtime best day for online video
Research firm Sysosmos (the people who recently published stats on Twitter ‘power users’) has come out with a study on online video. However, rather than recycling the old line about how much online video is growing, Syomos looked at the...
