Blog Detail
This is Herd
http://www.thisisherd.com
A blog that looks at how marketers can target consumers through social media, web 2.0 and virtual worlds.
- Added on: Nov 29th, 2007
- Country: United Kingdom
- Language: English
Recent Posts
The Internet - once and for all it really isn’t about teens
Over the past two years there’s been a raft of research out showing how 30+ Internet users are steadily getting to grips with social media. Despite that I still hear occasionally comments like “that’s not for us, we’re not c...
As marketers do we need to practice what we preach?
Something that’s been discussed at length in the past, and is also a topic on the agenda for the forthcoming Bean Cast, is the whole issue of agencies practicing what they preach in terms of social media. So…it’s easy to rock up and...
Round of applause - a company that really believes in something
the rentoid.com manifesto View more presentations from sammartino. One of my personal inspirations when being one of the original team that set up Cow was Andy Law’s book ‘Open Minds.’ In it, Law talked about the creation of ...
No tech skills = out of a job as a creative?
Bob Knorpp of the Beancast (which I’m on tonight) alerted me to this statement by Yates Buckley of Unit 9, made to coincide with last week’s Creativity and Technology event at London’s Saatchi Gallery: “If you are a creative...
Research shows how much we love a blamestorm
If you see one person scapegoating someone else - even without reason - the chances are you will do so too. The research, by USC Marshall School of Business and Stanford University, show that the work blamestorm after something goes wrong is somethin...
European marketers to up online spend, but click throughs still poor
The European Interactive Advertising Association (EIAA) has published its Internet Barometer Report (via Marketing Charts), which shows that 83% of European marketers plan to up their online ad spend in 2010. One in three (33%) organisations are ...
