Recent Posts
This is Herd
Return To Blog Listing
A blog that looks at how marketers can target consumers through social media, web 2.0 and virtual worlds.
Recent Posts Tagged With 'google'
Research shows - Google not making us stupid after all
Search engines make you smarter, so say researchers from Penn State University (via Science Daily). Well…kind of. But they don’t make you stupid as Nicholas Carr claimed in his seminal Atlantic Magazine article last year. Resear...
Murdoch and Google - a case of cutting off your nose to spite your face?
Following Rupert Murdoch’s comment that he might in future hide his news sites from Google, there’s obviously been a fair amount of discussion about it. Ben Kunz’s take on the issue, including a look at how Sony manages to give aw...
A lesson for the media: "website deconstruction"?
A post on news 'hyperdistribution' from News Innovation (the blog of the Cuny Graduate School of Journalism in NY) reminded me of something that analyst group Jupiter talked about as long ago as January 2008 - the idea of 'website deconstruction.' ...
Amazing visualisation - twittermood
It's just a shame it only covers the States for now. TwitterMood is a project that visually displays the mood swings of the US by analysing millions of Twitter messages. Created by the Center for Complex Network Research at Northeastern Universit...
Recycle a blog post day (Is the Internet dulling our senses, from June 2008)
Thanks to Australian blogger and planner Mark Pollard, today is 'recycle a blog post day!' Being one of the token non Aussies taking part, I can see what others have done thanks to the time difference, so here are contributions from Tiphereth Glor...
Are online newspapers under, rather than over performing?
Over at the Harvard University's Nieman Journalism Lab, there's an interesting post which goes through the latest Nielsen / Newspaper Association of America statistics with a fine tooth comb. By inverting the June statistics, Martin Langeveld cha...
Too many herds in the field?
This morning I woke up to an email from someone who a Google search tells me is well known in US ad circles, informing me, “you are not Mark Earls” (I’m not?) and telling me I was “infringing on his brand...stop it.” Who is Mark Earls? ...
"Sponsored Tweets" - avoid like the plague
From Brand Republic comes this news that "social media marketing firm" Izea is getting on-board the sponsored tweets bandwagon. Izea is best known as a company that allows you to buy advertorial type endorsements from bloggers via an amazon style ...
Online a large part of the 'media day' even for heavy print readers
From Media Post (via Paul Bradshaw) come the following stats published by The Media Audit: Among all US adults, the Web now forms 32.5% of their typical "media day." However even among people who consider themselves heavy (print) newspaper reader...
Twitter barren territory for online retailers
Check out this chart from Hitwise's UK analyst Robin Goad. It shows how Twitter does a very good job in sending people to entertainment and news related websites....and a pretty bad job in sending people to online retailers. Only 9.5% of Twitter ...
Vin Diesel and Starbucks: Big on Facebook
If you get a chance, it’s worth periodically glancing at the Facebook page stats produced by Inside Facebook. A lot of marketers scan over Google trends, but a regular look at the most popular Facebook pages is just as useful. For starters whil...
Metrics and intuition
Social media measurement - child's play?View more PDF documents from Dirk Singer. The other week I posted a piece about social media measurement and the on-going “you can’t measure it!” debate. After all, with close to 3000 delicious results ...
Social media measurement
One of the corporate barriers to going social that David Griner identified in his recent presentation was the lack of ROI. That argument always seems a little odd to me, as arguably anything that happens online is inherently measurable. And ...
