Blog Detail
Trafcom News
http://trafcom.typepad.com/blog/
Insights and tips from Donna Papacosta at Trafalgar Communications. A blog about communicating in person, in print and using new media -- from the Web to blogs to podcasts.
Recent Posts
Survival of the optimized
The headline above is pulled from the body of an excellent blog post by Shel Holtz. If you're on the fence about the use of social media, you must read what he has to say. Shel explains that since Google has begun incorporating real-time updates into...
The next generation of magazine or employee publication?
I love this demo of the next generation of Sports Illustrated magazine on a tablet. Watching it, I could foresee all kinds of print publications migrating to this format, which seamlessly blends text, audio and video. Even employee communicatio...
IABC event: Why you want a digital profile
If you're a communicator, you need a digital profile. As far as I'm concerned, this is true whether you're an independent, an agency employee, or work on the client side.If you’re a Toronto-area communicator and you’re not satisfied with your...
Reasons to keep LinkedIn, Facebook and Twitter updates separate
Social media sites are converging. Now you can easily update Facebook and Twitter at the same time, or LinkedIn and Twitter, or… You get the idea. Speed and simplicity are wonderful, but what about communication? When I teach business writing, one ...
April Dunford discusses social media and product marketing
I was fortunate to meet the well-known product marketer April Dunford at ProductCamp Toronto last month. In the latest Trafcom News Podcast, April shares her thoughts on social media for product marketers. We also get into an animated discussion ab...
How authentic should the CEO be on Facebook?
Here’s an interesting story for a Friday afternoon. After Chip Conley, CEO of Joie de Vivre, a chain of boutique hotels in California, attended the Burning Man festival, some photos of him shirtless (and in one, wearing a tutu) appeared on Facebo...
