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Undercurrents
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Our culture is shifting all around us. In Undercurrents, we present our observations and insights about where our society is heading.
Recent Posts Tagged With 'information overload'
The Real Twitpocalypse Is Here: I’m Now Addicted To Twitter
I have failed you, master. And by master I mean Gayle, the Queen of Social media here at TMG. Last April she talked about this newfangled thing called Twitter and how she was going to shy away from it. At the time I too was going to resist Twitter, b...
WolframAlpha, The Unsearch Engine
There’s Google, there’s Wikipedia, there’s Bing… and now there’s WolframAlpha. WolframAlpha isn’t your ordinary search engine - it’s a self-titled “computational knowledge” engine. This internet newborn doesn’t retur...
The New “Facebook” Of Lobbying
When I worked on Capitol Hill many years ago, if you wanted to share your opinion with your member of Congress you needed to sit down and write them an old-fashioned letter or look up their office number in the phone book and call them. Times ha...
Twitter Mistrials On The Rise?
Since the days of Matlock and Perry Mason, the trial system in our country has remained largely unchanged. Today, we still have courtrooms with judges, lawyers, and a jury of our peers. However the legal institution is now facing new threats, with te...
Major Media Is Keeping An Eye On Twitter
Everyone is joining Twitter these days. I’m not just talking about all the famous people that have joined. I’m talking about how major media, politicians, TV personalities and corporations have embraced it and are using it as a direct ...
I’m As Smart As My Smartphone
If knowledge is power, then Google and my smartphone make me the most powerful person in the world – that is, along with everyone else using Google and a smartphone. This New York Times article - “Geniuses At Play, On the Job” - outlines diff...
Following The Herd
I have written previously that when I am saturated with information and can’t decide what to do, I turn to others for input. In fact, I have recently discovered that this is typical psychological behavior. A recent book titled Yes! 50...
My Facebook Unfriends Feed Me
While scanning one of my favorite marketing blogs, YPulse, I came across a marketing campaign from Burger King and Facebook called the Whopper Sacrifice. Have you heard of this one yet? It’s a Facebook application that challenges users to ...
The Curious Case Of FiOS TV
Do you know what’s going to be the demise of my New Year’s resolutions? It’s not Madden 09, YouTube, or Facebook . The answer is FiOS TV. This past Sunday I had great ambitions of catching up on some blogging, paying some bills, and maybe e...
Why I Like Facebook
I was a Facebook holdout. Oh, I knew it was out there - after all, I work in social media. For the first few years, I wrote it off as a tool for students, another item I could add to the list of things that weren’t around when I was in college ...
Opposed To Exercise
I was reading an publication from EPM Communications on consumer behavior and attitudes when I saw a statistic that made me unsure as to whether I should laugh out loud or cry. Here it is: A third of Americans (34%) exercise 100 or more days a year;...
Online Research - Friend or Foe?
I am not a particularly nosy person. I like to think of myself as well-informed and proactive. Okay… who am I kidding? It’s so easy to be nosy nowadays! (And as David referenced in his post a few months ago, I’m not the only one.) G...
A Daily Cheat Sheet
Recently, Tina Brown embarked on a new online project: The Daily Beast. This site mirrors The Huffington Post in its method of aggregating current news stories, but also stands out because it’s simpler and more concise. Every day, the editors p...
Tired Of Technology… And Craving Dentyne
Technology is awesome – and at the same time, technology wears on me. Most days I am grateful for all the ways I’m connected — however, there increasingly more moments lately when, like Gayle with her email, I’m ready for a break. Tools m...
I Surrender. Email, You Win.
I recently identified the single biggest source of stress in my life. No, it’s not the work/family balance. It’s not the status of my retirement savings, either (though that may be because I haven’t looked at my account balances sin...
The Dawn Of The E-Newspaper
The battle of electrons vs. dead trees continues to wage on. First, there was the e-book reader, of which perhaps the Amazon Kindle is the most famous variety. While some reports indicate that the Kindle is doing quite well, I have to say that in t...
No Escaping The TV
I recently went out to dinner at a relatively upscale restaurant in the area. My husband and I were leisurely enjoying our dinner when I looked up and noticed that there was a TV directly in my line of vision, broadcasting a baseball game. While ...
Word-of-Mouth Marketing… It Works!
In the latest edition of an EPM Communications Research Alert newsletter that I follow as part of the New Persuasion team here at TMG Strategies, I saw a startling piece about world-of-mouth marketing. According to the article, ”WOM marketi...
