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Unsolicited Marketing Advice
http://unsolicitedmarketingadvice.blogspot.co…
Stuff you didn't ask for regarding basic communications, marketing & public relations theory, as well as practical applications and a good dose of applied technology. A special but not exclusive emphasis on health care marketing.
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Polish Your Employees' Name Badge Presentation
Good customer service and safety standards encourage your employees wear their name badges in a clearly visible manner, but sometimes this can be a challenge.Name tags with simple pins are common in restaurant and retail businesses, but corporate org...
Getting Your Event on Your Audience’s Calendar
You've worked hard on designing and promoting your event. Now the challenge is making sure those hard-earned registrations actually show up. In some cases, reminder calls are appropriate, but in an age driven by electronic calendars what you really c...
Campaigns with Impact in Six (Easy) Steps
Good advertising or PR campaigns have impact, make sense and have an overall sense of simplicity. But nothing simple or elegant is ever really easy, as a strand of oysters will tell you about the pearl necklace. Based on my experience, the creative p...
Code Monkey Musings on Music Narrowcasting
We first heard Jonathan Coultran’s song Code Monkey (lyrics iTunes) last year when it was circulating on the Internet, but listened again, more carefully, after John Wall recently featured it on The M Show. This made us consider whether there might...
Book Project Update
The book project that has kept us from active blogging for the last few months is nearly complete. My wife helped with the final research push, which we were able to handle long distance with sources in Franklin, New Hampshire, site of the former For...
