Blog Detail
Wake Up Call
http://redroostergroup.wordpress.com
Red Rooster Group is a branding firm the helps nonprofits promote themselves effectively in today’s changing world. Our blog discusses best practices in nonprofit branding and explores the intersection of design and the public sector. We cover nonprofit leadership and management issues, funding and accountability and insight into how advertising and marketing, social entrepreneurship and other trends are affecting the nonprofit sector. Enjoy!
Recent Posts
Addressing the Big Questions
Red Rooster Group has been handling some big-picture questions recently: Should a huge, 100 year-old Jewish organization with an older donor base retrench its strategy to attract the younger generation of donors, and if so, how? How can a Jewish ...
A Nonprofit Sector-Wide Conference Can Bring Needed Clout
Dan Pallotta calls for TED-like, sector-wide conference for the nonprofit and philanthropic worlds asserting that it will be a perfect vehicle for massive change. I couldn’t agree more. And understanding the reticence of nonprofits to see the...
Red Rooster Group Wins MARK Award
Red Rooster Group, in a joint project with Moss Appeal, won a Silver MARK Award of Excellence for developing a “Cheap Date Kit” direct mailing for Reelzchannel. The award recognizes excellence in promotional creativity cable industry and puts ...
Top Jewish Charities
The Chronicle of Philanthropy is out with its annual list of the largest 400 nonprofits. Here’s a quick look at how the Jewish ones on the list fared in 2008 — by rank, level of private support and performance compared to 2007 (thanks to ...
Red Rooster Group Sponsors NJ Center for Non-Profits Conference
Red Rooster Group is proud to sponsor and promote the New Jersey Center for Non-Profits’ conference titled Ready, Set Recover: Succeeding in the New Landscape. The conference will bring together nonprofits in the state to gain insight into big...
10 Ways of Expressing Your Nonprofit Brand
Here are 10 ways that you can use to express your brand. These concepts are taken from a seminar I conducted on business and nonprofit branding at the Brooklyn Creative League. 1. Through a celebrity, personality or spokesperson that embodies your...

