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East-West: An Instance of the Natural Search Difference
Those who are steeped in doing search marketing for clients or for your companies know that having appealing visibility in all aspects, all types, of search is key with increased quality traffic being the most common goal.But we all suffer from the E...
Is Search Engine Optimization (SEO) Dead? No!
A catchy title for sure. This was the beginning of a presentation I gave at the Internet Marketing Conference in Vancouver on whether search engine optimization plays a role now that the world is moving towards real-time search. I, of course, said YE...
Search Uplifted by Banners
It is true - based on experience and a number of studies - I firmly believe that using the contextual banner networks in conjunction with search campaigns can increase the volume of searches. This is a highly desired outcome - and has been true for m...
5 SEO/SEM Trends that Are Changing Search during 2009
The real-time Web has arrived and traditional SEO methods of website optimization are rapidly moving to the background, as we the searchers move into an age of continuous and universal conversation. Search engines are making substantial changes in h...
Leveraging Consumer Generated Content - WebMama Q&A
At the upcoming Search Engine Strategies San Jose, I will be on a panel discussing how to ignite your viral campaign by leveraging consumer-generated content. I was interviewed by Kate Trgovac of OneDegree about my thoughts on Leveraging Consumer Ge...
Igniting Viral through Reviews, Comments and Threads
This SES (San Jose August 10-14) I will be presenting a soundbite on how using reviews, comments and forum threads can lead to high search visibility and results domination. The session is about viral and my focus is that you need up-to-date content,...
A Bing Overview. Part 1: Are the Features Any Good?
After making a concerted attempt to use Bing exclusively for the last week or so, there are a lot of things about Bing that are excellent. In Part 1, the good and bad features of Bing will be highlighted. Part 2 will focus on the impact Bing has made...
Wave New World: Executive Summary of Google's New Ambitious Product
What might email look like if it were invented today?By Chris Pantages, WebMama.com SEO ExpertDuring its I/O event, Google introduced its answer to that question, Google Wave. Wave is an extraordinarily ambitious communication and collaboration tool...
BING - Quick Comments
BING is game changing for Google as I believe Microsoft may have leaped them in search quality.BING takes what Google has shown only in the blended search navigation bar and in 'show options' option, and puts the right information on the first page o...
80+ Online Resources for the Digital Enterprise - Posted
The WebMama Team recently posted an update to the toolbox on webmama.com.80+ Online Resources for the Digital EnterpriseThere are a plethora of tools available on the Web to help you develop and optimize your Web site, and during this miserable econo...
CANONICAL LINK ELEMENT – Definition & Practical Uses
CANONICAL LINK ELEMENT – Uses of Tag and VMware Communities Case Studyby Chris Pantages – WebMama.comIn short, “A canonical tag is a simple piece of HTML code that you insert into the section of a duplicate page, letting the search engines kno...
Insightful Sitelink Results: Phrase From Blog, Result from Website
Like all companies should, I track the reputation of my brand on the search engine organic, paid, twitter, video, facebook, etc results. I especially look at Google.com for the search keyword webmama.Recently the sitelinks changed. The pages that eac...
BtoB Magazine Marketing Guide 2009 includes WebMama.com -
WebMama.com is listed as a top search engine marketing agency in the 2009 Interactive Marketing Guide put out by BtoB Magazine.WebMama.com is mentioned as providing: Full-service SEM; paid search, blended search, video, content and site optimization....
Wes Blemker Stars in new Google Adwords Video
Wes Blemker, Director of Search Marketing for WebMama.com Inc., is featured in a Google educational video talking about the new Google Adwords Interface. He is in full agreement that the changes are for the better. See how Google Adwords campaign man...
Excellent Speaking Tips by Jim Sterne (emetrics)
Jim Sterne knows that of which he talks. His emetrics conferences are top notch. The sessions he does himself are casual, funny and yet full of valuable content. He obviously follows his own advice.Here is his advice:1. Don't underestimate the audien...
Online Communities - An SEO Dream
It has been a theme of mine since 1998 -search engines need FOOD. My definition of food today - Fresh Content that includes relevant and converting keywords. The definition has not changed much in 11 years but the respect online communities are gett...
Proof that Google Can Index Flash Movie Contents?
I am excited that I found a great research report through Google. That doesn't sound exciting to you? That is because you haven't seen the document - it is all done in Adobe Flash. Page turning, cover viewing, zooming, etc, everything in a movie.When...
EMarketer: Searching for New Customers in the Recession?
Am I preaching to the choir when I say that search marketing - especially high visibility in organic - are the way to reach the low hanging fruit during the recession? Recession or not I have believe that fruit that is ripe and about to hit the groun...
Communities, Content and Search
My talk at SES New York is unique this year. It is about content! And it is 50 minutes long with 1 speaker, me. Session on Thursday March 26th at 2:15. Description follows. Hope to see you all there. Online Communities: A Bonanza of Content for Se...
Why Paid Search and Organic at the same time.
Lots of discussion on whether Paid and Organic at the same time. Here is my response to one of the postings.I would like to point out a few other reasons that you want to carefully consider before you decide to stop bidding on your highly relevant ke...
SES Chicago - playing devil's advocate doesn't always work
People in the SEM world know that I like to spark a little controversy. For the Video Search Optimization Session I did just that. I know that the panelists enjoyed the approach because they were used to me but I am not sure the audience did.I put fo...
Comments on GM's Video Strategy by Gregory Markel
One of the leaders in Video Marketing gave a fabulous interview on Fox Business Channel. Gregory Markel, CEO of InfuseCreative, looked at the latest GM video about the U.S. auto industry and gave some pointed comments about what they did right and wh...
Stanford Continuing Studies - WebMama Team lectures on Affiliates and Video
Last month Amanda Evans, VP of Search Strategy and Barbara Coll, CEO, from WebMama.com, spoke at the Stanford Continuing Studies course on Internet Marketing and Customer Acquisition. Amanda spoke on working with affiliates and Barbara spoke on 'why ...
Website Link Architecture - Google Guidance
Google has posted some insight into internal link architecture that matches the WebMama methodology closely. It is always rewarding to have recommended and implemented a website development and usability method that is useful to humans and useful to ...
Guthy-Renker Chooses WebMama.com as Search Marketing Agency of Record
I am thrilled to have Guthy-Renker as a client. We are managing their SEO and PPC efforts for the celebrity endorsed products: Proactiv (Jessica Simpson's acne treatment solution), Malibu Pilates which I love and highly recommend, Wen Hair Care by Ch...
Paid Search: Teaching Affiliates to Play Nice
Affiliates can be invaluable for a paid search program, specifically when used to control the search results page real estate; the caveat, of course, is that you must manage them very closely.As the WebMama team is very active in managing SEM and aff...
Coverage of Advanced B2B Session at SES
As I mentioned in a previous post, last week I attended SES San Jose and spoke on the panel: Advanced B2B Marketing. The session inspired quite a few posts, so if you didn’t get to San Jose, it’s may be worth your time reading these.From Top Rank...
SES Advanced B2B Session Wrap Up
Chock full of pain killers and boiling hot I was still able to provide some useful information about working with an Enterprise Sales Force with search marketing leads; convincing or forcing them to look at the leads as highly valuable. [Barbara Coll...
Ranking Reports Still A Necessity of the Business?
Yes, we run ranking reports. Yes, the demise of WebPosition Gold is painful because of that. I posted on a few forums about it and wanted to show the thread. Hope it is helpful.Initial Comment on WP:"Has anyone else noticed that after years of threat...
45 Online Resources for CEO's
Ten years ago, building a website was a no brainer. “Build it and they will come,” was the general consensus. You left the technical details to your IT department; the promotional details were handed off to marketing. Today, this is no longe...
