Recent Posts Tagged With 'Advertising'

• Academic Program from AdGooroo [Advertising]

  Posted on Tuesday November 17th, 2009 at 16:00 in Advertising, search advertising, adgooroo

  Online marketing intelligence and keyword tool provider Adgooroo today unveiled the AdGooroo Academic Program which will provide resources to help educators conduct Internet marketing research and offers students access to actual search engine mark...

• HasOffers Dedicated Solutions the Future of Referral Advertising?

  Posted on Monday October 26th, 2009 at 09:16 in affiliate marketing, Advertising, e-commerce, affiliate, hasoffers, 102609, referral advertising

  Affiliate management platform Hasoffers, a service we've covered at WM a few seperate times, has just released a full client-hosted version dubbed HasOffers Dedicated Solutions. If you're a large advertiser running on one or more networks an...

• Online Forum Advertising (With a Twist)

  Posted on Monday September 14th, 2009 at 09:35 in Advertising, forums, forum advertising, social media advertising, social activity aggregator, 91409, postrelease

  Does advertising within social media environments such as forums sound appealing? For many marketers it does but the problem is that those wanting to actively participate in the word-of-mouth conversations occurring are often called out as spammers...

• Bing Paid Click Share Grows (Again)

  Posted on Wednesday August 12th, 2009 at 10:11 in Advertising, PPC, cpc, bing, efficient frontier, 81209

  Efficient Frontier reported some significant growth in paid click share for Microsoft's Bing. The data shows that as of the first week in August, Bing lifted their click share 44% since the beginning of June. Bing did particularly well in b...

• Video Advertising & Affiliate Network AffiliatePly

  Posted on Wednesday July 29th, 2009 at 11:00 in Advertising, affiliate, affiliate network, video ads, plymedia, 72909, affiliateply

  Recent research from Doubleclick confirmed that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad and converts better than banners in terms of click through rate (CTR) and engagement. Tha...

• Ad Pricing Increases in 2009: Seasonal Adjustment or Recession Ending?

  Posted on Wednesday July 29th, 2009 at 09:38 in Advertising, pubmatic, 72909, ad pricing

  Ad revenue optimization technology provider Pubmatic released a report which revealed that ad pricing levels have increased 35% since the start of 2009. Pricing for ad inventory sold through indirect channels such as ad networks and ad exchanges ...

• Focus on the Creative, Not Just Clicks

  Posted on Wednesday July 8th, 2009 at 11:19 in Advertising, affiliate, ad copy

  eMarketer and others have brought to light the concept of view-through conversion. This is essentially when users see an online ad but do not click on it, only to search for the product, brand or service that they saw in the ad at a later time. This ...

• Jivox Adds Geo-targeting, Ad Creator, and Subscription Plans

  Posted on Tuesday June 30th, 2009 at 13:12 in Advertising, video advertising, jivox, jivox advertising

  Local online video advertising service Jivox released several new features including map-based geo-targeting, QuickStart video ad creation templates, and new subscription plans for advertisers. The automated map-based geo-targeting displays targe...

• Cost Per Twitter Lead?

  Posted on Wednesday June 17th, 2009 at 15:33 in Marketing, Advertising, engagement, twitter, cost per lead, cpl, pontiflex, advertising alternatives

  It is increasingly clear to many that marketing is becoming solely about engagement. Pontiflex has a way for advertisers to build and grow lists of Twitter users using Cost-per-Lead (CPL) advertising. In addition to basic user information like name ...

• Digg Shakes Up the Advertising Game

  Posted on Friday June 5th, 2009 at 11:14 in Advertising, social networking, digg

  Digg just took online ads - particularly social advertising - to a whole new level. Advertisements will soon be integrated into regular Digg content (the 'river'), appearing similar to a regular submission. And, just like Digg submissions, th...

• Facebook Advertising Basics | Social Promotions

  Posted on Tuesday May 19th, 2009 at 14:46 in Advertising, facebook, cpc, cpm, facebook advertising, facebook ads

  Let's move beyond traditional search engine marketing for a moment and focus on another very viable opportunity in Facebook advertising. It might be the largest social network site ever developed and is ripe with social marketing opportunities, ...

• PPC Spring Cleaning Tips From YSM

  Posted on Friday March 20th, 2009 at 08:56 in Advertising, yahoo, PPC, pay per click, pay per click advertising, ysm

  Yes, the first day of Spring - perhaps that's why we managed to publish one post yesterday. Spring is not just on our minds, though Yahoo has kindly provided a few tips about spring cleaning for your paid search account. It's a great reminde...