Blog Detail
Winning With Marketing Analytics
http://vaultanalytics.com/marketinganalytics/
Daily, actionable insights on using marketing analytics.
- Added on: Nov 10th, 2009
- Country: United States
- Language: English
- Author: Curtis Seare
- Listed in: Marketing Internet
- Tags: web analytics b2b marketing marketing trends data visualization marketing analytics analytical marketing
Recent Posts
Using The “Linest” Function in Excel For Faster Twitter Potential Reach Analysis
Last time we looked at a way to put together an analysis for the potential reach of a tweet; today we’ll look at a method of using the ‘linest’ function in excel to make the analysis faster. When you go to Twellow to look up the users that wou...
Potential Reach of a Tweet
How do you show the online marketing opportunity for a new business venture? One piece of the online space that you will want to show is Twitter. Here’s an attempt at gauging how much reach your tweets would have. To start the analysis, head over...
Confused People Don’t Act
Let’s illustrate further the principles discussed in yesterdays post. Sometimes it’s best to learn by example, so I’ve embedded two ads below. Take a look. Although both of these commercials can be considered entertaining...
Build Content That Helps People Act
We market to people because we hope that our messages will spur them to take action. Can your audience easily see how your message fits into their lives? If not, there’s a good chance they won’t take any action on it. In Malcolm Gladwells’ bo...
Web Analytics and Online Revenue
A little while back we did some work with a company’s web analytics data. Their online revenue had doubled, and they wanted to know why. The answer to the question was not obvious, and only after extensive analysis did it present itself. It&...
The Marketing Strategy of Doing
Today’s market is transparent. With the advent and popularity of web 2.0, everything your company does can be tracked, recorded, discussed, and reviewed. And all of that information is freely accessible to anyone with an internet connection. Be...
