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Wired PR Works by Barbara Rozgonyi
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Musings about PR and Marketing by Barbara Rozgonyi, speaker, founder of CoryWest Media, strategic marketing/PR consultant helps you real-ize your virtual business identity and create your online community via blogs, branding and public relations.
Recent Posts Tagged With 'Marketing'
Top Twelve Posts 2009
It’s almost the end of the year, so I decided to take a look back, review and wrap up my top 12 posts. This tidy bundle fits into a 34 page social media marketing, PR, twitter collage ebook, which you can download here. How I chose my top mar...
Eggnog, Rumballs and Rudolph
Did you do this, too? I’ll admit it. I sent out a flurry of “Happy Holidays” and “Season’s Greetings” hybrid-type announcements: news, wishes and an invitation to a social media event. No sales stuff, but not too...
Social Marketing Budgets up as much as 79% in 2010
Investing in social is trendy. Marketing Sherpa’s Chart of the Week shows that, across the board, industries will be upping social marketing budgets by as much as 79% over 2009. Wow! But, how much were the budgets in 2009? That’s an x-fa...
Community and Social Media | Social Media Club Chicago Panel Video
Thanks to Steve Stokes of Stoked Studios for covering Social Media Club Chicago’s first anniversary event on October 22, 2009. Many people asked about how they could watch the video of the panel discussion about community and social media ̵...
Cool Blog Tool Video Marketing Channel Aggregator
“That was a great post. I can tell you spent lots of time on it.” – recent comment Well, not as much time as you think and I have Yubby to thank for that. Back at BlogWorld in Las Vegas, I met Vincent from Yubby [and Amsterdam!] a...
Embracing Awesomeness in 140 Characters at BWE09
The opening keynote sets the conference theme. Kudos to BlogWorld New Media Expo for selecting Laura Fitton, aka @pistachio, to open the conference. Lucky for you – and for me, I took notes. But first, my @pistachio connection. In spring 2008, L...
Conference PR: Maximize Personal Branding
image: shutterstock.com In about a week, I leave for my third BlogWorld and New Media Expo Conference in Las Vegas. (...)...
Email Orgins | 30 Years of Consumer Internet Services
Today, Compuserve celebrates the 30th anniversary of their debut as an online consumer service. 1979: CompuServe begins offering a dial-up online information service to consumers. CompuServe added a wealth of other features: near–real-time stock...
Conversations | Mark Victor Hansen and Robert Allen on Social Media
The call was set for 10. We had a list of questions for them. But, before we could interview them, they wanted to interview us. (...)...
Marketing Articles-40 ways to Repurpose with Purpose
Making the Grade in Social Media Marketing | Simple Score Sheet
Is there a simple way to tell how you’re doing in social media? How can you gauge what’s working and what needs to be fixed? In preparing for a presentation, I came up with ways to rank five social... [[ This is a content summary only. Visit my...
PR Strategies: using acronyms as short-hand messaging
Technorati Tags: branding,marketing,public relations Want to help people remember something? Forming your message into an acronym catches attention and gets you noticed. Possibilities for... [[ This is a content summary only. Visit my website for f...
Affiliate Marketing, Social Media and Red, Red . . .
Red, red wine you make me feel so fine You keep me rocking all of the time Don’t know if that’s his theme song, but that’s the background music in Gary Vaynerchuk’s, Affiliate Summit West... [[ This is a content summary only. Visit my webs...
Speaker Marketing: SlideShare Presentations Promote Your Content
Problem: You have a fabulous presentation, but the only people who ever see it sit in your audience Solution: Upload your presentation with or without audio to Slideshare and reach the world - along... [[ This is a content summary only. Visit my web...
The Social Media Potluck: What are you taking?
Potlucks are popular in my circles – and a huge source of anxiety for me. Don’t get me wrong, I love to cook [I did answer yes to Julia Child when she asked me that question in person, so I have to... [[ This is a content summary only. Visit my ...
Marketing PR Budget Limbo Dance Method: How low can you go?
Video: A beach in Jamaica with David Hasselhoff - doing the limbo dance. Reality: New year, new budget, uncertainty Every business and organization needs to set a 2009 budget for marketing,... [[ This is a content summary only. Visit my websit...
When do you unplug the lights?
Today is day two of Project 365 and while I won’t be posting every single picture here, I am posting this one. Tomorrow is the first official workday of 2009 and I’m talking about unplugging lights.... [[ This is a content summary only. Visit my...
Serendipity or Intention | Propelling Business from 2008 to 2010
Welcome to a new year! Today is the first day of 2009. I’ve yet to write down all of my 2008 accomplishments, reflections and moments I want to remember. It’s been too holiday-hectic around here... [[ This is a content summary only. Visit my we...
2009 Predictions Collection: Branding, Marketing, PR, Social Media, Affiliate Marketing
It all started, for me, when Junta 42 asked their top bloggers to predict what they think will happen with social media and content in 2009. So I put together my short list of the Top 10 2009 Social... [[ This is a content summary only. Visit my we...
LinkedIn 101 for Women Entrepreneurs -How to Connect & Build Business
Looking for help on how to make the most of your LinkedIn connections? On January 15, 2009, I’ll be presenting LinkedIn 101: How to Build Your Business with Online Networking for West Suburban Women... [[ This is a content summary only. Visit my w...
Simply The Best | Group Writing Project
Thanks to Joanna Young of Confident Writing for coming up with the Simply the Best group writing project. It’s a call to sort through all of your 2008 posts and pick out just one to share. Joanna... [[ This is a content summary only. Visit my webs...
Branding a Village: Identity Beyond Logos : Reader Q&A
A reader writes “Would love to have your thoughts on our new village logo.” Attached to the message, I found a file with over 30 different logo options. Do you have a question you’d... [[ This is a content summary only. Visit my we...
Marketing Strategies | How Far to Shift with the Economy
MarketingSherpa’s chart of the week shows how businesses are shifting marketing strategies. It’s not surprising that advertising is way down. Telemarketing is almost even on the reducing/adding... [[ This is a content summary only. Visit my webs...
Simple Subject Lines Raise Email Newsletters Open Rates
If you publish an email newsletter, you know that writing a compelling subject line is often the hardest part. So, what does it take to get people to open your email? Is there a formula you can use... [[ This is a content summary only. Visit my web...
How to Avoid Cutting Your Rates | Q & A
Question: How can coaches, creative types, consultants and speakers avoid cutting their rates in this economy? Answer: Keeping your rates set is important for many reasons, but the biggest one is... [[ This is a content summary only. Visit my websit...
Review PR | What makes you want to see a robot?
Today, November 18, WALL-E comes out on DVD. [And, yes I’m asking myself if my blogging mentors would write this kind of post. Stay with me – there is a lesson or two here somewhere.] I hate robots.... [[ This is a content summary only. Visit m...
Top Marketing Content Blogs | Junta 42 Releases Rankings
Another site, another ranking system for top marketing blogs- they’re all the same, right? Well, no. Junta42’s top marketing blog list is different than most out there. It’s based on content. Want... [[ This is a content summary only. Visit m...
Photo Prompt: What are you racing towards?
A call to explore beckons. The race is on, but there is no finish line and no winners – only a destination. What are you racing towards? When will you know you’ve made it? Photo by Barbara Rozgonyi,... [[ This is a content summary only. Visit m...
