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Wired PR Works by Barbara Rozgonyi
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Musings about PR and Marketing by Barbara Rozgonyi, speaker, founder of CoryWest Media, strategic marketing/PR consultant helps you real-ize your virtual business identity and create your online community via blogs, branding and public relations.
Recent Posts Tagged With 'Public Relations'
Resource: 100 Public Relations Blogs
Congratulations to all the public relations bloggers who also received this message from The Daily Reviewer: Congratulations! (...)...
Do You Have a Personality?
In my social networking presentations, I ask “Who here has a personality?” It’s a way to get people thinking and maybe get them to laugh. Sometimes, no one raises their hand. As we go through the... [[ This is a content summary only. Visit...
Dissecting Grasshopper.com’s Chocolate Delivery to 5,000 Influentials
25,000 grasshoppers landed in 5,000 influential places this week, including here at Wired PR Works. Thanks to grasshopper.com for the crunchy critters and the all-around PR success story example that... [[ This is a content summary only. Visit my we...
Facebook PR Strategy Guide: Be Friends with . . .
Here’s the biggest question I get about Facebook: How do I separate my friends and my family from my business? The biggest concern? A clash of the multiple personalities that exist in one’s life. You... [[ This is a content summary only. Visit m...
Brink ebook download | Social Media Guide from the Edge by Todd Defren
“Google is every brand’s new home page.” “You might want to think less about “marketing” and more about “findability.” Two of my favorite quotes from Brink, a new new ebook that captures the best... [[ This is a content summary ...
Press Releases Power Up Small Business Enterpreneurs, as seen on . . .
While it didn’t take a press release to get interviewed in a feature about the power of press releases for small businesses on inc.com [published this week], it did take a personal connection. A... [[ This is a content summary only. Visit my webs...
PR Strategies: using acronyms as short-hand messaging
Technorati Tags: branding,marketing,public relations Want to help people remember something? Forming your message into an acronym catches attention and gets you noticed. Possibilities for... [[ This is a content summary only. Visit my website for f...
Happy Doodle or Real Life: Questioning Twitter Boundaries
“I’m calling you because I’m in the happy doodle business. This guy wants to get serious. Maybe you can help him. Here’s his number” That’s the call I got late one afternoon from a well-regarded PR... [[ This is a content summary only. V...
LinkedIn PR Keynotes from Women Entrepreneurs
If women love to socialize so much, why aren’t more of them growing their networks online? After talking to West Suburban Women Entrepreneurs today, three major obstacles surfaced: time,... [[ This is a content summary only. Visit my website for f...
Speaker Marketing: SlideShare Presentations Promote Your Content
Problem: You have a fabulous presentation, but the only people who ever see it sit in your audience Solution: Upload your presentation with or without audio to Slideshare and reach the world - along... [[ This is a content summary only. Visit my web...
Marketing PR Budget Limbo Dance Method: How low can you go?
Video: A beach in Jamaica with David Hasselhoff - doing the limbo dance. Reality: New year, new budget, uncertainty Every business and organization needs to set a 2009 budget for marketing,... [[ This is a content summary only. Visit my websit...
When do you unplug the lights?
Today is day two of Project 365 and while I won’t be posting every single picture here, I am posting this one. Tomorrow is the first official workday of 2009 and I’m talking about unplugging lights.... [[ This is a content summary only. Visit my...
Digital Photography PR Strategies: Project 365
What will a year in pictures look like for you or your business? It’s not too late to start your own Project 365. For ideas on how to get going, check out Project 365, take a photo a day, from... [[ This is a content summary only. Visit my websi...
2009 Predictions Collection: Branding, Marketing, PR, Social Media, Affiliate Marketing
It all started, for me, when Junta 42 asked their top bloggers to predict what they think will happen with social media and content in 2009. So I put together my short list of the Top 10 2009 Social... [[ This is a content summary only. Visit my we...
Branding a Village: Identity Beyond Logos : Reader Q&A
A reader writes “Would love to have your thoughts on our new village logo.” Attached to the message, I found a file with over 30 different logo options. Do you have a question you’d... [[ This is a content summary only. Visit my we...
SEO PR Chicago Search Engine Strategies | Twitter Transcripts
Twitter transcripts for this session follow; here’s the session description from the program guide. Apologies to those of you who checked in and found a coveritlive.com template. NOW I know how... [[ This is a content summary only. Visit my we...
Biggest Mistakes Internet Marketers Make in Social Media
Is it right to take someone down? At this moment, an online press release someone distributed about their twitter accomplishments is on Digg. The title isn’t very complimentary. And while I agree... [[ This is a content summary only. Visit my web...
Why You Need Year-Round Thanks-giving PR Strategies
When I first published this post on November 20, 2007, the world was a different place – for me and my business. Wired PR Works, at this URL, was only about eight weeks old, I wasn’t on twitter and... [[ This is a content summary only. Visit my ...
Review PR | What makes you want to see a robot?
Today, November 18, WALL-E comes out on DVD. [And, yes I’m asking myself if my blogging mentors would write this kind of post. Stay with me – there is a lesson or two here somewhere.] I hate robots.... [[ This is a content summary only. Visit m...
Promoting a Chamber of Commerce Takes . . .
Promoting a Chamber of Commerce is a multi-level, multi-purpose communications endeavor. A press kit is one way to present your organization to not only the media, but to business owners and local... [[ This is a content summary only. Visit my websi...
Thought Leadership PR Recipe Calls for 29 Ps
This post is brought to you by the letter p. What if all you need to be a successful marketing, PR, social media or ___________________ thought leader is these 29 Ps? 1. Publish – have something in... [[ This is a content summary only. Visit my we...
Trade Show Web 2.0 PR Session Notes
Thanks to Michael Pranikoff, PRNewswire’s Director of Emerging Media, for a stellar presentation last week at the MeetingTechOnline Summit. In his session, Utilize Web 2.0 and Video Tools to Increase... [[ This is a content summary only. Visit my ...
Crisis PR | Planning Ahead Maximizes Response Minimizes Impact
Sometimes a seemingly tiny crisis can turn out to be a major ordeal. Little things can blow up into big matters very quickly – especially online. This week, United Airlines’ stock nose dived... [[ This is a content summary only. Visit my we...
Qualifying PR | When does Age-Experience Matter?
If you’ve been reading this blog for more than a few posts, you know that I tend to stray away from sports, politics and sometimes, religion [disclosure: I am member of the United Methodist... [[ This is a content summary only. Visit my websit...
Charity PR: Fundraising Lessons from The Blues Brothers
Here in the U.S. It’s Labor Day weekend, a time to celebrate the last few sweet bits of summer. Last night while I sat in a friend’s driveway watching The Blues Brothers on a 16′ x... [[ This is a content summary only. Visit my we...
Reader Q&A: PR Results: How much time & money does it take?
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” - an elusive keyword for PR? Answer: Define Result: What does success mean to you?... [[ This is a content summary only. Visit my websit...
Branding & Blogging-Bigger Impact in Smaller Business Cards?
Since they arrived from England last week, I’ve been passing them out almost everywhere - even in the streets. I have to admit to feeling a bit sheepish and silly about giving them away at an outdoor festival, but people really liked them. In f...
Tasting PR | Branding Consistency: A Tale of 2 Dairy Queens
“I don’t mean to offend them. It’s just so obvious how much cooler and better the other Dairy Queen is.” 13 year old field marketing researcher How can two stores in the same franchise be so different? An innocuous trip for i...
Drop-Kick Humility - Be Who You Are PR
His name is Joe. He is a screenwriter. He goes to parties in Malibu. He flies to London. He will be famous. He wears it well. He is not proud. He is not humble. He is who he is. Last night at a techy-type social/networking event, I wondered who thes...
Would You Rather Be Influential or Popular - Pick One
Are you influential or popular? For Galinda, a Wicked witch it’s all about being popular . . . When I see depressing creatures With unprepossessing features I remind them on their own behalf To think of celebrated heads of state Or...
