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Musings about PR and Marketing Transformations for small businesses and entrepreneurs who want to hone a competitive communications edge. Barbara Rozgonyi, professional speaker, founder of CoryWest Media, strategic marketing/PR consultant comments on brea
Recent Posts Tagged With 'online pr'
Online PR Made Easy by Marc Harty Review
In this picture, I’m smiling at an authentic Chicago Italian beef joint with Marc Harty. We met for the first time a few years ago when I won a contest to be Marc’s guest at an Internet marketing seminar. We’re both Illinois grads, ...
Meet a Marketing-PR-Publishing Role Model: David Meerman Scott
Forget marketing. Forget PR. Forget being a company. Be. A. Publisher. That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the... [[ This is a content summary only. Visit my website for f...
Google’s Chrome Browser Begins with Press Release
On September 2 Google revealed Chrome, its new browser. While most of the buzz about Chrome’s public relations is around the comic book Google mailed to bloggers, the idea that the project... [[ This is a content summary only. Visit my website...
How [and why-SEO] to write an optimized press release
In thinking about how we write and distribute optimized press releases - every time - for our clients, I decided to share the same strategies with you. What Makes Writing Online Press Releases Different One of the big differences between releasing a ...
Lucky PR Teleseminar | Free St. Patrick’s Day PR Parade
With a name like Rozgonyi, you probably won’t believe I’m Irish, but I am: make that 25% Irish. To celebrate my heritage and to thank Liz Strauss for my guest post, I’m giving away PR advice - for free - this Monday, St. PatrickR...
News Wires |PR Q+A| What is WebWire?
A reader wants to know more about a service called WebWire. Here’s Adan’s comment he wrote on a post that covered news about online news distribution services: barbara, hi, i’m very new to this, and this trying to choose which online pr...
Online Marketing Heroes|Book Preview: Free Chapter
Set to be released in a few weeks, a new book about online marketing heroes follows a simple, yet highly-successful format: gather a group of experts, talk to them and publish a book. To get an inside look, download Steve Rubel’s Online Marketi...
Two PR Fashion Trends: Bloggers Don Press Passes, Users Generate Magazines
Look to fashion - make that Fashion Week - to preview what will be trendy. Here’s a trend I’d like to see take off: issuing bloggers press passes to events beyond the techno-conferences, something Fashion Week’s been doing since 2...
Spiky Book Sales Publicity: Do Email Marketing Leads Stick?
It’s easy to tell when there’s a push to propel a book to a number one spot on Amazon and Barnes and Noble. Your email in box floods with free offers from any marketer who’s participating. To spike high rise sales, the formula call...
How to Accelerate PR Performance & Measure Results
If you read Joan Stewart, The Publicity Hound’s blog or e-zine [affiliate link], you might enjoy her “Help this Hound” feature. This post is in response to a question from one of Joan’s readers, a media relations professional, who put out...
Teleseminar Covers 5 Topics, Includes Virtual Online PR
Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge. Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority&...
Online PR, New Marketing BizRadio Interview: Sneak Preview
Money may not grow on trees, but it does on the BizRadio Network. On Saturday January 5, 2008 my interview [Barbara Rozgonyi] with BizRadio co-founder Elisea Frishberg airs on her “Behind the Fame” show. “The Sound of Your Money Gro...
On-Pitch PR | Attracting and Romancing the Media
Except for the player who wants to take a swing at the bat, nobody wants to be pitched; not bloggers, not media, not you, not me. That is, if pitching means pushing an unwanted interaction with irrelevant information. Who reads every unsolicited emai...
Online PR Speaking Program | Virtual Thanks to NACE DC
On December 18, I had the honor of speaking to the Washington DC chapter of the National Association of Catering Executives. Although my New Age Marketing presentation was only 20 minutes, it was fun to get to know some of their members at breakfast ...
PR Blog Publishes 300 New Marketing-PR Articles
Thanks to my readers for the motivation to keep publishing! Here’s the press release announcing our 300th post. News for Business, Community, Lifestyle and Work at Home Editors from CoryWest Media, LLC PR Blogger Publishes 300 New Marketi...
2008 Online PR Preview From Canright Communications
A few weeks ago, Collin Canright asked Douglass Davidoff, who blogs at Straight Talk PR, to interview me about online PR in 2008. How flattering to get that kind of attention! When you talk to Doug, you can tell he’s a former seasoned journali...
PR Power Index 12-07 | Tied for 2nd Most Improved PR Blog
Brendan Cooper’s December 2007 PR Power Index is out. Most improved, up 14 spots, goes to Public Relations Rogue by Bernie Charland. We tied for second most improved, up 13 spots, with my [PR] palette written by Martin Waxman. Now, Wired PR...
Make Headlines: 10 Tips to Your Top PR-Google News
Fifty characters: my recommended target mark and the length of the headline for this blog post. Making headlines caught my attention last week when a contact in a Yahoo! Group asked if anyone could talk about how to write headlines. After I volun...
Keyword Intelligence: Spy Sites
In checking my blog stats today, I found eight incoming links from KeywordSpy [affiliate link]. While it’s flattering that someone, make that anyone, would want to know what keywords I’m bidding on, at first it was a bit unnerving. Who ...
Online PR Event | Taking on New Age Marketing in DC
Thanks to the National Catering Executives Association in DC for asking me to talk on New Age Marketing and PR. On December 18, I’ll be at the Marrakesh Palace. Guests welcome. So, if you’re in the area, come on out. I’d love to m...
Thanks-Giving | Year-Round Public Relations Strategy
When you thank someone, you recognize them for the goodness they bring to your business or your life. When you publicly thank partners, vendors, employees - and of course, clients, your create publicity opportunities for both sides. Start at the firs...
How Pro Online PR Writers Get You Dramatic Results
Wondering how a professional public relations or marketing writer can propel your business or marketing blog into the next level? Clicking through my email this morning, I came across what must be on the top ten FAQs of the week. The request for in...
