Blog Detail
Word Bang
http://jrotman.wordpress.com/
Industrial strength copywriting that moves. Check in on regular copywriting tips, stories, discussion, related seo and marketing industry news from an in-the-trenches copywriter and web content specialist.
Recent Posts
Why Storytelling Works
I had a nice little newsletter from Marketing Profs in my inbox this afternoon. It linked, as they usually do, to a good marketing blog post, but emphasized the value of story-telling in marketing. Here’s the link to the Get to the Point newsle...
Review Time Tracking Software for Mac
I’ve started test-driving a couple time tracking software apps. I have looked for affordable solutions, apps that are available with a one-time spend of under $50. I’ve seen one application that requires you subscribe for a monthly spend,...
Last Night I Ripped “Coercion/Conversion” Keywords from a Political Email Just Before I Mashed the Trash Button
I realized this evening that I’ve been summarily deleting any and all of the Barack Obama camp emails I’ve been getting for months, ever since I visited a political blog back in April. Ironically I’ve also been plugging away at the ...
Now is the Time to Use Alliteration
Alliteration–remember that writing skill learned in elementary school? Generation after generation the copywriting tool has proven its worth when employed just so, says a new article by Lenore Skenazy at AdAge. While everyone else is fastidiou...
stop playing with your words!
Introducing my Wordle...

