Blog Detail
Words of a Broken Mirror
http://wordsofabrokenmirror.com
Words of a Broken Mirror comprises thoughts, ideas and experiences from the marketing and PR online and offline worlds, from the blogosphere and from the social media.
Recent Posts
5 surefire ways for tech support to make customers drop like flies
I have a confession to make… I am extremely harsh when it comes to customer support. I’ve spent quite a while being a tech support engineer, I know how much it matters in building a great relationship with customers. So when I make my dec...
Rules of pitching: keep track and follow up!
The purpose of pitching a story is to get coverage for it. That means that if someone offers to write about the topic you’ve proposed and asks for the product you mentioned or simply for more info, you need to reply to their emails. Not keeping...
When did common sense become the pleasant surprise of PR?
Yes, common sense! What we should really take for granted is becoming as rare as miracles. People are so hasty in pushing their own agenda that there’s no time for courtesy, for being nice instead of completely selfish and oblivious of the fact...
The brand-aware take on making money online
I have never been against people attempting to make money online. On their blog, on their Twitter account, it really does not bother me. If I like their content and their way of thinking, I trust them to make interesting recommendations and to post a...
What feeding stray dogs taught me about word of mouth marketing
Sometimes we are reminded of the big secrets in business world by what appears to be the most unrelated situation. My house is fairly new, some of the residential complex is still being built and it’s quite empty most of the time. As it happens to ...
PR people, stop being sloppy and pay attention to details!
The pressure is killing us, I know. Our clients want something done yesterday and all at the same time. I know it’s hard completing everything on time and making it perfect. But like it or not, the devil is in the details! So stop focusing on the m...

