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Working Three
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The blog of Working Three. Discussing emerging trends on the internet and in design.
Recent Posts Tagged With 'Advertising'
Best Buy Digital marketing
Best Buy may not always be thought of as trail-blazers but this video presented by their CMO shows how much they have embraced digital marketing and social media. ...
A look at the future of digital marketing
Google’s chief economist, Hal Varian
When Hal Varian speaks it pays (quite literally) to listen. The video below shows why. For more of the interview click here....
3 Wise Men – Case Study
Client: 3 Wise Men Product: Business shirts and accessories 1 2 3 4 5 6 7 8 9 10 11 12 13 Click numbers to see images Background 3 Wise Men – a succes...
Hal Varian explains why statisticians will be the sexiest job in the next decade
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Hal Varian explains why statisticians will be the sexist job in the next decade
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Marketing Legal Services
The world of legal services is changing fast. Traditional word-of-mouth marketing and life-long loyalty to one legal practice is being eroded by rapid developments in the online world. Your customers now use the internet to connect with other custome...
Social Networks & Instant Democracy
A famously controversial American TV personality recently discovered the hard way that more power now rests in the hands of average people than has at any other time in history. Glenn Beck is known for being a very pro-republican commentator on the F...
Your market hates stability
In case you haven’t realised the global financial crisis has changed things. Crises reshape the mindset of consumers and this one has also accelerated the ‘online’ trend. Consumers now communicate, make decisions and spend their dol...
How to save MySpace
Recently published in Anthill Online MySpace is in trouble. Membership is dropping and people are leaving in droves. Some people assert that the mass exodus started when News Corp bought the social network and others say it is simply a sign of how fa...
Marketing Medical Services
The world of medical services is changing fast. Traditional word-of-mouth marketing and life-long loyalty to one medical practice is being eroded by rapid developments in the online world. Your customers now use the internet to connect with other cus...
The birth of Wikipedia
Enlightened Stupid Marketer
Hilarious YouTube video about the mind of the “Enlightened Stupid Marketer”...
Social Media is the new Punk Rock!!
Great Video. I’ll let it speak for itself… >...
Three social media ideas that will have instant impact
A recent article on the Harvard Business Publishing website discusses three ways that companies can use social media to create a positive impact on their brand – instantly. Well worth a read. Click here....
Marketing Mag article
The great guys over at Marketing Magazine have published an article we have written. You can read it here....
What Google is trying to tell us.
focusing on future markets The 28th of May this year may end up being one of the most influential 24 hours periods in web history. It was on this day that Google launched a new communications platform called Google Wave, and if Wave lives up to it...
Preparing for the social tsunami
How Google Wave will hit marketers Google has changed the world more than once. The company built the world’s best search engine, became the world’s biggest advertising media supplier and is now one of the world’s largest companies – not to m...
Advertising is Dead : Long Live Advertising.
Brand leadership through social media Customers are very publicly talking back and it is making the management teams of some brands very nervous. Not so long ago the relationship that brands had with their customers was a one way street. The brand wa...
10 ways Twitter will change business
A recent Time magazine article: “Microblogging platform Twitter has 32 million users, an increase from about 2 million a year ago, according to research mentioned in the Wall Street Journal. Some Internet measurement services show that figure i...
Anthill publishes our articles
Anthill magazine has picked up on some of our blog posts. It’s always good to get a bit recognition! Have a read of the posts below: Marketing wisely in an economic downturn Is Twitter the start of Web 3.0? How social networks are transforming...
Online publishers finally realise that banners suck
From the business insider: “27 publishers with a reach of about 109 million unique visitors per month — that’s 66% of the total U.S. Internet audience — have agreed to try one of three new online ad formats sometime before Jul...
Seth Godin on marketing to tribes
A recent TED talk by Seth Godin...
Standing Out : Seth Godin at TED
From the TED website : “In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more...
How social networks are transforming TV
Social networks are changing the way people meet, interact, exchange opinions and find and view entertainment – as well as the ways brands engage with consumers. Now everyone has a voice and a platform to be heard. Sure there is a lot of noise and ...
Losing Popularity Contest, MySpace Tries a Makeover
From the New York Times: “As Owen Van Natta, the new chief executive of MySpace, starts his second week at the sprawling social network , he faces an acute demographic problem. While Facebook is adding users, MySpace is losing them. Many user p...
Twitter’s growth in Australia ‘phenomenal’
From The Sydney Morning Herald: “With celebrities such as Ashton Kutcher and Oprah Winfrey helping fuel Twitter mania, the micro-blogging website is soaring to stardom around the world, according to Hitwise. Twitter’s growth in Australia ...
Some interesting facts about the growth of the internet
Just in case anyone was wondering just how big a change the internet, digital marketing and the possibilities it has brought really is....
Facebook, Twitter, other social media help drive business for small firms
Recent article from the Chicago Tribune (April 27, 2009) “While just a few years ago the mediums were associated with the teenage and 20-something sets, that’s changed. Two-thirds of all online users visit social networks and blogs, accor...
Best Buy, GE & EMC: Using Social Media to change their internal cultures
Interesting video…...
