Blog Detail
X.Y.Zag
http://xyzag.wordpress.com/
X.Y.Zag is the official blog of the Fort Worth Marketing Agency, Zag IMC. Employees write about experiences, projects, agency life and current events. It's a great way to get to know the Zag team.
Recent Posts
A reflection on graduation and preparing yourself for the future
Graduation was sort of a bittersweet moment for me. Sure it’s great to be done with school and to celebrate with your family, but isn’t it disheartening to think that you won’t be going back to school next week, or even next semester? The s...
Be a smart shopper this season
It wouldn’t be the holidays without family, lights, gifts, and of course, massive sales. The second that Halloween and Thanksgiving are over, we are bombarded by an unbelievable amount of specials — just look at Black Friday. Retailers know tha...
The holidays — a time for the timeless
For the company holiday card, I was posed the question, “What is your favorite thing about the season?” That’s like asking me what my favorite song or movie is, and that provokes two tiny problems. There’s either the fact that the list of hol...
Guess what? The BCS isn’t good (at marketing)
It’s that time of year again: the leaves have changed, the air is cooler and colorful little lights can be seen on homes nationwide. Yep, it’s the beginning of the bowl season for college football. Today is a special day because it is the day aft...
The countdown to June
I may be in the minority at the moment — I’m a huge football (soccer) fan. Today was a big deal for my kind. In South Africa, celebrities and representatives gathered to present the tournament draw for next year’s World Cup — a football fan...
What an early morning…
It’s 4 a.m. and I’m in a 4-mile line wrapped outside Target waiting for the doors to open. I’ve never experienced a Black Friday quite like this. Before we could even get into the store, people were already walking out with carts full of flat-s...

