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Recent Posts Tagged With 'Branding'
Mind-Altering Copywriting: Six Sure Fire Emotional Connections
Creating viral messages can be rewarding and effective if done right. But you need to pair the right emotions together, researchers tell us. All communication -- marketing, advertising and PR -- invol...
Touch Their Emotions: Keys to Viral Marketing "They" Never Told You
Over on DoshDosh Maki cites an Indiana University report on keys to a successful viral marketing campaign. The study pinpointed several important human emotions that trigger viral marketing success: J...
Trim, Cut, Prune Your Social Media Kudzu
Jason Falls make a good analogy between social media and the Bonsai tree. "It’s easy to let social media participation grow like kudzu until it completely takes over your life," he writes on Social ...
Universities Are Going Social
In a July 2008 study, Rachel Reuben reporters that higher education is increasingly going social. Universities in her study seem to be embracing social media as a communication technology as part of t...
Blog or Go Home: Why Isn't Your Organization Blogging?
Social media (SM) is revolutionizing online communication and public relations. And it has the power to change the way you do business. SM is the fusion of technology and socialization on the web. Or,...
Blogging ROI for Your Organization
Great blogging translates into supercharged search engine rankings. Essentially, using the right keywords in blog posts and in headlines helps other people find your organization’s website faster. A...
What the F**k Is Social Media, Anyway
Angela Seits from Socially Minded posted a kick-a** presentation about why you should care about social media. The numbers are staggering and are proof positive a seismic shift in communication is hap...
A Smile, A Man, A Cell Phone: What's So Good about US Cellular's Ad
There's a bit of teeth gnashing about U.S. Cellular's advertisement making it's round on the Net. Seems Hamilton Nolan of Gawker blog sees this as "the most asinine cell phone ad of the year." And man...
Direct Publicity Goes Social
Keeping your company top-of-mind in the media and with consumers doesn't mean you need to generate a study stream of publicity, especially if it's fluff. Accord to David Yale and Andrew Carothers, aut...
Social Media in Plain English
The Lefever's rock! Here's another great video for the social media challenged. Social Media in Plain English from leelefever on Vimeo. And if you need any help launching your social network, let me k...
Give Journalists a Break
According to a survey cited by Ragan's Interactive Public Relations, "Breaking news is overwhelmingly the most important content for journalists." Three quarters of the media professionals surveyed ra...
How to Choose a Company Name
Dialing down my morning work, shifting gears toward an afternoon of editing and such -- working in lunch, of course -- I was reading Independent Street, a Wall Street Journal blog. Wendy Bounds wrote ...
Did Bad Writing Kill the Yahoo Merger with Microsoft?
Was bad writing the demise of the Microsoft-Yahoo merger? Well, probably not. But Yahoo CEO Jerry Yang's failure to capitalize his e-mails is worth noting. Last week, the Wall Street Journal published...
Should or Shouldn't You Start A Corporate Blog? That's the Question
I have been reading a white paper by LEWIS Global Public Relations about corporate blogging. And the data looks grim if you're working anyplace but America. Less than 5% of companies worldwide have a ...
Social Network: A New Trend for Art Museums
Last March, if you're a Web 2.0 geek like myself, you might have read "Social Networking's Next Phase" in The New York Times. I revisited that article today in light of a conversation with a colleague...
You're Speaking My Language
It’s a problem many business owners have. They want to stand out from the rest of their competition, so they offer wider product and service selections. That’s not enough. They train their employe...
Who's Using the Internet
While gathering sources to write an article, I found some data about who's using the Internet: 70 percent of woman are Internet users. 71 percent of men are Internet users. 83 percent of people betwee...
New Branding Secret Every CEO Must Know
"It's not your brand," that's one of Harry Hoover's recent blog posts. Apparently some executives think they own the company brand. But what they're confused. Some see the brand as the logo -- but it'...