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Ypulse provides daily news & commentary about Generation Y for media and marketing professionals.
Recent Posts Tagged With 'twilight'
Ypulse Best And Worst Of 2009: Books
Your second helping of YIR coverage today comes care of Ypulse Youth Advisory Board Member Megan Reid, weighing in on what she thought were the best and worst in 2009 books… Best Catching Fire. Suzanne Collins’ second book in "The Hunger Game...
Ypulse Essentials: \'Fred\' Goes To Hollywood, Channel One Debuts \'1969-2009′, Claire\'s Launches Santa Secret Circle
'Fred' goes to Hollywood (to the delight of many a YouTube fan and the chagrin [I'm guessing] of more than a few parents. Also Twihards can catch the next "Twilight" film in IMAX. And if angels are the "next vampires" like this article predicts, Di...
Ypulse Essentials: The Grinchmas App, Food Deserts, MOG All Access
Merry Grinchmas (a Grinch camera app lets kids Seussify their Christmas cards. Fun! Plus GeekDad of Wired reviews the Harry Potter app as less than perfect, but still magical) - More on 'Jersey Shore' (MTV responds to the criticisms of UNICO, the Ita...
Ypulse Essentials: \'HSM\' In China, Obama Promotes STEM, Social Innovation Generation
Editor's Note: Ypulse will be taking the rest of the week off for the U.S. Thanksgiving holiday, but we'll be back next week. Happy Thanksgiving! Shanghai School Musical (Disney brings the hit HSM franchise to the East for the massive Chinese teen ma...
Ypulse Essentials: Disney Debuts Branded Web Show, The Return Of Layaway, Deprogramming Helicopter Parents
'New Moon' at midnight (doesn't disappoint fans. Shocker. Also see YAB member Chelsea's review for more. Plus Sweden rethinks its original restricted rating. And the livestream of the 'New Moon' premiere on MySpace draws more than 2 million unique v...
YAB Review: \'New Moon\' @ Midnight
Today's Youth Advisory Board post is from Chelsea Swiggett, one of our newest members (look for the official announcement on Ypulse next week!) and a Twilight fan who was among the masses that took over theaters at midnight last night. As always, you...
Ypulse Essentials: \'New Moon\' Madness, Presidential PSA, Gen Y Wants Small Cars
'New Moon' madness (officially descends with movietickets.com reporting that fans have already ensured that 1,300 showings of the movie around the country are sold out including 900 midnight screenings. Wall Street Journal rounds up the reviews…...
What The \'Best Books For Girls\' Can Teach Us About Bella
Yesterday I tweeted a top ten list of books for girls and young women compiled by arts and culture blog Flavorpill. Really I couldn't resist. Matilda! The Mixed Up Files of Mrs. Basil E. Frankweiler!? Those books meant so much to me that just seeing ...
Ypulse Essentials: Vans Debuts \'The Sophie,\' Rich Ross Rebuilds House Of Mouse, Twitter Peek Targets Teens
Vans debuts "The Sophie" (for girls, a stylish spin on a classic sneaker. Also more on Millennial women shoppers another recent report finds Gen Y women shop less, buy more during each trip, and frequent supercenters and Walmart) (PSFK) (Brandweek)...
Ypulse Essentials: Disney Teams With ESPN, Metrotexuality, Gen Y Hispanics
Disney rebrands 'Sports' complex (as "ESPN Wide World of Sports," hoping to boost its appeal to young athletes. Plus a nice case study on Disney XD from Amy of Shaping Youth along with media literacy tips from Packaging Boyhood authors Lyn Mikel Br...
Ypulse Essentials: \'Twilight\' Returns, Ford Goes To College, Fortune\'s \'40 Under 40′
'Twilight' returns to theaters (on November 19th, allowing fans to watch the first chapter of the Twilight saga one more time before"New Moon" comes out the following day. Plus in Forks, Washington a vampire-themed restaurant has plans to open…...
Ypulse Essentials: Spike Scream Awards, \'Best Of Us\', Disney iPhone App
Spike's Scream Awards (cash in on the recent horror revival as a "user-generated celebration of the best acting, directing and gruesome moments in horror, sci-fi and fantasy films." Also Auditude video advertising management and monetization platform...
YAB Review: \'Vampire Diaries\'
Today's Ypulse Youth Advisory Board post is a TV review from Caroline Marques, an American teen in Switzerland, who picked "Vampire Diaries" as one to watch for our Fall TV Preview. As always, you can communicate directly with any member of the Ypul...
Ypulse Essentials: Student Sex Columns, 'Stich 'N Bitch,' Youth Push Suicide Discussion
The student sex column movement (profiled in WireTap with a shout out for my alumni UC Berkeley's "Sex on Tuesday" feature as a forerunner. Also a virtual dating game/social network draws young girls and guys in China. And a promotional online̷...
Ypulse Essentials: Cars Lose Cool For Gen Y, Rock Band Launches On iPhone, 'Whatever'
NASCAR and Transformers (drive online conversation about Chevrolet and Dodge and the Ford Fiesta Movement earns good social media mileage as it nears the end of its six month campaign. Meanwhile a study on auto-related commentary online reflects a sh...
Ypulse Essentials: Facebook Is For Richies, Teens Love Texting, Youth Magnet Cities
'Lambert Nation'? (Wow. Adam Lambert's unreleased album shot to number one purely based on social networks/WOM overtaking The Beatles and Mariah Carey. And there isn't even a single out yet. And Variety on why movie marketers can't ignore social netw...
Ypulse Monthly Teen Mag Roundup
Safe to say "Twilight" fans known as Team Jacob will have a lot to cheer about these next couple of months. Fine, cheer is probably an understatement. Judging by the MTV Movie Award crowd's rabid response to the two-second shot…...
Ypulse Essentials: RockStar's Beaterator, Young Familes Love Gadgets, Colleges Ranked By Social Good
Rock Star and Timbaland launch Beaterator (Guitar Hero for aspiring DJs? Also Warner Bros experiments with video album art in lieu of the death of cover art. And Xbox holds a vote for three children's hospitals to receive a gameroom makeover) (Fast ...
Ypulse Essentials: 'Twilight' In Habbo, Generation [Luxury] Gap, Youthful H1N1 Marketing
'Twilight' in Habbo (Summit Entertainment has chosen Habbo to promote the Twilight franchise. Hmmm….It's hard for me to warm up to Bella and Edward as little square people. Plus Claires to promote the "Fame" remake. And Sony pushes the theatric...
Ypulse Essentials: 'Vibe' Names Editor, 'Smart Alex', The Choice Generation And Health Care
'Vibe' names new editor (Jermaine Hall from King and Source will lead the now quarterly print publication and the digital revival of the music mag. Also Seventeen's "Fashion Finder' iPhone app tops the lifestyle category) (New York Times, reg. requir...
