Recent Posts Tagged With 'youth marketing'

• Ypulse Best And Worst Of 2009: Youth Targeted Ad Campaigns

  Posted on Wednesday December 30th, 2009 at 13:49 in Advertising, ford, target, pepsi, skittles, youth marketing, wrigleys

  Today we continue our Year In Review coverage with Youth Advisory Board member Libby Issendorf. Libby once again dons her hat as media analyst and shares her picks for the hits and misses she's seen this year in youth advertising. Best Ford. Skeptics...

• The Ypulse [Y]ear In Review Part One

  Posted on Tuesday December 22nd, 2009 at 14:32 in newspapers, twitter, walmart, target, apps, retailers, youth marketing

  We continue our Year In Review coverage today with an attempt to look back on what we thought were the biggest youth media and marketing trends of the year. If you think we've missed a big trend, please post your own in the comments. We also have lot...

• Awareness, Education… Where\'s The Action?

  Posted on Thursday December 10th, 2009 at 15:34 in social responsibility, youth marketing

  Regular Ypulse readers will recall the Generate Insights study on Millennials and the Green Movement we shared back in April that took a revealing look at the gap between eco-talk and eco-action. I was reminded of this recently when a similar discon...

• From The Ypulse WTF Files: Enough With The Burger Porn

  Posted on Wednesday December 9th, 2009 at 15:07 in burger king, youth marketing, showercam, singing inthe shower

  Sigh. Yet another example of tired, sexist marketing from Burger King. In the UK, the brand recently launched the site Singing in the Shower: The World's First Guilt Free Showercam as a promotion for breakfast foods. It's not the first campaign to ce...

• MTV Sticky: The Ten Commandments Of [European] Youth

  Posted on Friday December 4th, 2009 at 14:25 in international, ten commandments, youth marketing, global youth, mtv sticky

  The folks over at MTV Sticky (i.e. Viacom Brand Solutions International) gave me a sneak peek at their very cool Youthtopia report, a study of the hopes and dreams that inspire European youth today and in turn should be inspiring a new brand equity m...

• Ypulse Interview: Greg Rollett, Rock Star Business Series

  Posted on Wednesday December 2nd, 2009 at 14:56 in entrepreneurs, social media, youth marketing, greg rollett

  Today's Ypulse Interview is with social media marketing guru Greg Rollett. Earlier this week I caught the announcement that Greg and his team launched the Rock Star Business Series, a training platform for young entrepreneurs to learn about online t...

• Ypulse Monthly Events Roundup: SF MusicTech Summit, National Film Festival For Talented Youth & More

  Posted on Tuesday November 24th, 2009 at 13:54 in Web 2.0, web video summit, youth marketing, ad age digital conference, omma social, teen tech week, national film festival for talented youth, new york games conference, international society for technology in education, american library association 2010 annual conference internet week new york 2010, gama trade show, mipcom junior

  Today we're bringing you our monthly roundup of cool youth media and marketing events you or your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you'd like us to highlight, email me. No...

• Ypulse Youth Media Movers & Shakers

  Posted on Monday November 16th, 2009 at 13:49 in myspace, disney, nickelodeon, gamestop, children's, marvel studios, scholastic, youth marketing, little brown, hasbro studios

  Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight ...

• Was Miracle Whip\'s Food Fight Well Played?

  Posted on Friday November 13th, 2009 at 14:05 in stephen colbert, youth marketing, miracle whip

  Yesterday  I tweeted the open letter Miracle Whip ran as a full page newspaper ad in response to Stephen Colbert mocking the brand's latest campaign targeted at hip, young folk too cool for mayo. In the letter the "bold marketing team" announced: "O...

• Can The Auto Industry Help Drive The Anti-Texting-While-Driving Message?

  Posted on Tuesday November 3rd, 2009 at 13:58 in ford, nissan, texting while driving, youth marketing

  Last week in Essentials we cited a piece from Wired on the issues surrounding texting while driving as discussed at a Senate hearing last Wednesday by senators, the Department of Transportations and the FCC. From the article: At issue is the Distrac...

• Ypulse Youth Media Movers & Shakers

  Posted on Monday November 2nd, 2009 at 13:56 in disney, mtv, collegehumor, youth marketing, turner broadcasting, cookie jar entertainment, cbs interactive music group, cengage learning, abrams children's facebook

  Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight ...

• When Poor Taste Has A Point

  Posted on Tuesday October 27th, 2009 at 13:59 in direct tv, chris farley, david spade, youth marketing, pepsifail

  Lots of questionable choices in advertising lately. First there was the #pepsifail episode (the objectionable app was dropped two weeks post-apology), and now we have DirecTV's newest commercial, a reenactment of a scene in "Tommy Boy" that combines ...

• Ypulse Monthly Events Roundup: Digital Media West, Serious Games Summit & More

  Posted on Monday October 26th, 2009 at 14:09 in geekend, twiistup, youth marketing, montreal international games summit, yalsa, the cable show, serious games summit, cartoons on the bay, onmedia, magic marketplace, virtual goods summit, celebration of teaching learning

  Today we're bringing you our monthly roundup of cool youth media and marketing events you or your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you'd like us to highlight, email me. Oc...

• Ypulse Youth Media Movers & Shakers

  Posted on Thursday October 22nd, 2009 at 14:04 in myspace, nike, hasbro, family guy, converse, 20th century fox, scholastic, fox atomic, youth marketing, fox digital studios, disneyland resorts, harpercollins children

  Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight ...

• Ypulse Youth Media Movers & Shakers

  Posted on Thursday October 22nd, 2009 at 14:04 in myspace, nike, hasbro, family guy, converse, 20th century fox, scholastic, fox atomic, youth marketing, fox digital studios, disneyland resorts, harpercollins children

  Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight ...

• Can Brands Target Young Men Without Alienating Young Women?

  Posted on Tuesday October 13th, 2009 at 14:31 in Advertising, axe, youth marketing, burger king jessica simpson, pepsi amp, pepsi app

  Yesterday two stories caught our eye having to do with marketing to young men. First was the blowback against AMP/Pepsi's app designed to help guys "score with women," which culminated with Pepsi Tweeting a half-hearted apology that included the #Pep...

• CARU Annual Conference: Advertising To Kids 2.0

  Posted on Thursday October 8th, 2009 at 14:22 in web, ftc, youth marketing, caru conference

  Yesterday I attended the CARU Annual Conference here in New York and had a chance to listen to expert panelists discussing the challenges currently facing the Children’s Advertising Industry. In keeping with the theme, "Advertising to Kids 2.0̸...

• Ypulse Youth Media Movers & Shakers

  Posted on Monday October 5th, 2009 at 13:59 in namco bandai, twentieth century fox, walt disney co, youth marketing, fremantle media, cookie jar entertainment, ko creative, penguin children's, the school for media and public affairs at george washington university

  Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight&...

• The End Of Bus Radio & Marketing To Youth At School

  Posted on Friday October 2nd, 2009 at 13:56 in education, youth marketing, bus radio, channel one, youth marketing schools

  I thought it would be timely to revisit the topic of youth marketing in schools given the demise of Bus Radio. This is a topic I've written about a lot over the years, and I tend to fall into the camp that believes this is one area where brands shoul...

• Ypulse Interview: Courtney Schuster, Tampax

  Posted on Thursday October 1st, 2009 at 13:57 in tampax, youth marketing, proctor gamble, feminine care, courtney schuster

  Today's Ypulse Interview is with Courtney Schuster, Associate Brand Manager for Procter & Gamble's Tampax and one of the team members behind recent ads featuring tennis star Serena Williams in battle on the court with a pesky Mother Nature attem...

• Ypulse Monthly Events Roundup: UGCX, Libraries 3.0: Teen Edition & More

  Posted on Wednesday September 30th, 2009 at 12:09 in ala, youth marketing, mobile marketing forum, teens in tech, international consumer electronics show, calsac, future trends ugcx, kids online: balance and safety and fun unconference

  Today we're bringing you our monthly roundup of cool youth media and marketing events you or your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you'd like us to highlight, email me. Oct...

• Ypulse Interview: Kit Yarrow, 'Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail'

  Posted on Thursday September 17th, 2009 at 13:14 in apple, retail, urban outfitters, youth marketing, gen buy, kit yarrow

  Today's Ypulse Interview is with consumer researcher Kit Yarrow, one of the co-authors of Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail and chair of the Golden Gate University psychology department. In Gen BuY Kit and h...

• Ypulse Youth Website Profile: Brazen Careerist

  Posted on Tuesday September 15th, 2009 at 14:08 in facebook, LinkedIn, brazen careerist, youth marketing, gen y workers, brand-ividuals

  The latest installment in our Ypulse Youth Website Profile series is a review of the much-buzzed about professional social network recently recently launched by Brazen Careerist. What is it… a professional social network seeking to connect Gen ...

• Research Roundup: Youth Mindset, The Web Makes Me Feel & More

  Posted on Thursday September 10th, 2009 at 05:22 in cdc, youth trends, youth marketing, mediasnackers, beloit, ypulse research, alloy media + marketing, pew rew research, the way web makes me feel

  Today we bring you another installment of the latest youth research available for sale or download. Remember if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email me to be included in…...

• Ypulse Youth Media Movers & Shakers

  Posted on Tuesday September 8th, 2009 at 11:29 in vibe, bebo, seventeen, youth marketing, mtv networks, minyanville, wideload games, buzzmedia, disney disney international, harpercollins uk, mtv networks ltin ameica

  Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight&...

• The Good, The Bad And The Ugly: How Brands Can Make The Most Of Online Reviews

  Posted on Thursday September 3rd, 2009 at 14:35 in reviews, user generated content, yelp, youth marketing, unigo

  The big takeaway and bolded subtitle on Trendwatching's latest Trend Briefing: reviewing is the new advertising. In other words, brands shouldn't just anticipate the deluge of feedback floating around on the web but embrace it. The report doesn't foc...

• Ypulse Interview: Tara McRae, Senior Director Of Marketing For PUMA North America

  Posted on Wednesday September 2nd, 2009 at 13:21 in facebook, puma, employees only, youth marketing

  Today's Ypulse Interview is with Tara McRae, Senior Director of Marketing for PUMA North America and one of the team members behind Employees Only, a campaign recently launched  to connect fans with brand ambassadors on the ground, i.e. real employe...