Blog Detail
Zebra Bites - A blog about qualitative research
http://zebrabites.com
A resource for qualitative research buyers and practitioners.
- Author: Katie Harris
- Listed in: Marketing Blogging
- Tags: Marketing australia market research zebra qualitative research qualitative
Recent Posts
Seeing the bigger picture
What has Botticelli’s The Birth of Venus got to do with market research? Well, note the crop. But as nice as it is, it’s only the bigger picture that tells us the actual story. This is at the heart of the next issue for discussion; the â...
It’s a fine line
There’s been a lot of talk about engaging research participants in this ‘new’ research paradigm. I’m focusing on qualitative market research here because firstly, that’s my thing… : ) …and secondly, because I hear that â€...
The ‘new’ world of market research
I’ve just come back from a fantastic trip to Chicago where I attended the ESOMAR Online Research 2009 conference. You can find Jeffrey Henning’s brilliant recap here (he pretty much live-blogged it – very impressive!). Anyway, not surprisingly...
‘Traditional’ vs what? ‘Unestablished’ research?
The term ‘traditional research’ is often used to describe offline methodologies; mostly, I’ve observed, in the context of selling what I assume must be ‘non-traditional’ (??) online methodologies. In this context, the word ‘traditi...
More stuff I wonder…
Great post over at Ray Poynter’s (always) inspiring blog. The way Ray described a short-term community, I think, delineates a clever, and potentially efficient, research methodology. But I’m yet to be convinced of the long-term research communit...
Black or white? Discuss.
Coincidentally, after my last post, this came up in my Google Reader today; More on the Problems with Opt-in Internet Surveys Here’s the first article; Study Finds Trouble for Opt-in Internet Surveys I had the great privilege of attending an AMSRS ...
