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Zeta Blog
http://www.zeta.net/blog/
Zeta is a leading digital agency specialising in online marketing, design and development.
Recent Posts
975,476 Facebook members, 500,000 downloads and a fairytale end to a year dominated by social media
Yesterday Rage Against the Machine (RATM) become the first UK Christmas number one from downloads alone. The Facebook group “Rage against the machine for Christmas no.1” boasts 975,476 members and was the catalyst to the most exciting chart batt...
Making the most of Google Personalised search – time to review your Meta Description
On Friday, Google rolled out personalised search for everyone; so even if you’re not signed in you’ll get results based on your search activity over the last 180 days. Personalised search works by ranking results higher if a user has shown a ten...
Christmas online shopping made user-friendly
The busiest online trading period of the year is now upon us, reaching its peak earlier than the high street, around the beginning or middle of December. Another important date for many online retailers is the 25th December when eager bargain hunters...
Go Home Mandelson Downloading Music is Already Dead!
Finally the music industry can sit back and stop moaning about file sharing. The days of downloading music are coming to an end. Not because of Lord Mandelson’s digital economy bill but thanks to excellent streaming services. Last.fm and Spotify a...
Designing a Call to Action
A call to action is a marketing concept, a request to ‘do something’, often the next step that a customer takes to purchase your product or service. It’s very important because it dictates what the website can achieve, and is a measure of ...
Why optimise for Google’s “Images from the page” option?
Because this new option from Google is going to become more popular as search options grow in popularity, and if you don’t your rankings could drop significantly! I wrote about Google’s search options after the launch back in May. Since then Goog...

