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Can someone explains why advertizers would care about Alexa since there are a lot of cheating aroung this ?

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  1. 010081
    because they are ignorant..
    1. mylotnovice
      Maybe because I really don't see why
  2. wayangtimes
    i think one reason is because they have no other better reference.
  3. idealpinkrose
    Alexa tells about the traffic that you get but what wonders me more is how could people cheat. They are so bad.
  4. FunologieDotCom
    advertizers are not stupid, Alexa also shows where your visitors came from
  5. dsai588
    Ya advertisers are not stupid....

    consider yourself as an advertiser, and then think from where will you start, what will be your strategy and finally where will you advertise.

    Although there are many things to explain in this, but i'll only discuss those which are related to the query...

    first of all niche is very important, like you should not advertise about basket balls in literature or poetry blogs
    secondly you cannot simply search on google for basketballs/sports and try to advertise on all top results...you may start with this step, but you have to consider many different things too.

    For advertisers who want to sell their templates, domains, "make money online" books, ebay secrets etc. they are actually looking for blogs which attracts blogger/webmasters, who are most likely to have an alexa toolbar installed, so now alexa rank is NOT unimportant.

    You may read my own guest post on how to monetize your alexa ranking and blog impressions in site-reference:
    www.site-reference.com/articles/General/Monetize-Your-Site-or-Blog-by-Conne...

    Regards
    Sai

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