This was quite an inters ting questions. Matt Cutts Answered the question. Check it our and comment on what you think can be done.

Online reputation management is a tough task for any company no matter what they sell or what they serve. Any one can write anything about someone he likes or dislikes. Your customers can post a bad review on your product or services that may bring up your name or company name in a search result for a major keyword you target at. There are many companies, big and small fighting tooth and nail to get their bad review pages out from the seach results and fortunately Matt Cutt gets many emails on it.

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