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Franchise Your Town(Sync)!
Posted by townsync • 12/18/08 • Subscribe to this Discussion [RSS] • Report This Topic
Topics: franchise townsync, local marketing, newspaper, revenue sharing, social network revenue, viral strategy
In order for people to enjoy visiting their local TownSync page we need a solid network of users in each town. Although some people and businesses might enjoy spreading the word about their TownSync profile, we know we will need a way to reach people in towns all across the United States. To expect that the site will grow virally (like facebook or myspace) is a hard concept to “bank” on.
At the same time, we realize that local newspapers are looking for ways to gain exposure online and grow their revenue sources. As small town guys, we appreciate local businesses and local media, and with the shift in consumer tendency toward online a lot of newspapers are feeling the pain (especially in today’s economy). Therefore we’ve developed a way to answer the following 2 questions:
How do we gain media exposure in local communities across the country?
How can we help local newspapers gain exposure online while growing revenue?
The answer is in the TownSync Franchise Program!
Newspapers buy TownSync zip-codes in their area (the cost is based on users). In return, we offer to share a certain % of revenue in the zip-codes they purchase. All we expect in return is for these papers to notify people about the site; write articles, post adds, and ultimately help us spread the word. We hope that Newspapers see the program as a cost effective way to increase revenue online. As much as it will help our local exposure, we are just as excited about the opportunity to help local media.
Let us know what you think! And if you know anyone that works at a local Newspaper, tell them to shoot us a message if they like the idea. (The earlier you sign up, the less expensive it is to buy a zip code)
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