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Homeless Advertising
Posted by whoisthebaldguy • 9/17/09 • Subscribe to this Discussion [RSS] • Report This Topic
Topics: Advertising, homeless, Marketing, video, viral, whoisthebaldguy.com
Here is a news clip about how a company can survive a recession by using homeless people for advertising:
www.youtube.com/watch?v=qWPqOxxDWfg&feature=player_profilepage
User Comments
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I came across this idea a number of years ago, actually, before the recession, and it was disturbing to me then, too. What's interesting is that I can't quite place what exactly makes it so disturbing to me. Dehumanization, probably. Even the woman in the clip referred to them as "walking billboards"-- objectifying.
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Claire, can you elaborate? I went to the video with misgivings, but with the exception of the "if I ask them to do the robot..." piece, it actually didn't look like a bad idea. I'm from Chicago, where the streets are littered with the homeless, and while some make that choice many others are truly disheartened by not being able to do anything productive. The opportunity to earn money without having to first find a phone number and address to put on job applications, appropriate clothing for interviews, etc., can make a significant difference.
People get paid to walk around wearing sandwich boards or have their cars painted, and people at conferences rent out their t-shirt space...how is this so different?
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