If your customers are not buying your "premium" products (which is also the ONLY product you're selling) in the current economic climate, what other strategies can you come up with so that the buying never stops?

1. Slash! Slash! Slash the price!

2. Come up with something very similar to the premium product but market it at a lower price

3. Do nothing about it and just keep selling even though people are not buying

4. Just do what your boss tells you to

I'd personally go with Option 2 but i'm curious what you "Marketing Gurus" out there think what the best strategy should be. Thanks guys!

*Seriously, working for a dumbass is enough hard work...*

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