Discussions

Is email marketing dead?

Posted by danj88x • 3/01/09 • Subscribe to this Discussion [RSS] • Report This Topic
Topics: email marketing

Email is one of the great levelers in today's society. It does not matter if you want to talk to the President of the United States, Bill Gates or my Grandmother, they can all be reached on email. From silicon valley entrepreneurs to elderly ladies in Pasadena, they all have email. In fact, it is the rarity anymore to find someone that does not have an email address, and virtually unheard of in the coveted under 40 marketing demographic. There is little doubt that it is the most used long-distance communication method on the planet.

Poll here: emailoptin.blogspot.com/2009/02/is-email-marketing-dead-why-or-why-not.html

User Comments

3/01/09

OneMuslim

Email marketing is not dead but being hijacked by the spam...

[reply]
3/01/09

gtally

Not at all. Niche e-mail marketing still brings me quite a bit of business. It simply has to be an opt-in and targeted audience to work.

[reply]
1. 3/01/09
  
  gtally
  
  Took your poll for you.
4/14/09

nburmandesign

Wish I could reach my grandmother by email...

Spam is dead (hopefully), but no medium should ever be considered 'dead'. Ok, maybe the Fax is dead, but if people use it daily, it's still a form of communication and therefore viable for marketing.

[reply]
4/14/09

codesucker

Naturally harvested opt-in targeted email lists are invaluable. Spam isn't dead either. This whole thread is nonsense.

[reply]