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Just what is Viral Marketing???

Posted by wenfri • 1/14/08 • Subscribe to this Discussion [RSS] • Report This Topic
Topics: Advertising, concept, Marketing, viral, Viral marketing

I mean truly just what is it??

Anyone can market to an extent but how do we know if we are doing it virally?

Is it because it spreads like a disease or what?

I mean isn't Networking, emails etc like viral marketing?

What makes viral marketing well so viral?

How do we if we are done doing it? Or doing it properly?

How do we viral market?

Wendy

User Comments

1/14/08

Xight

en.wikipedia.org/wiki/Viral_marketing

Every internet marketer is going to try and tell you how to do it (with out ever having one that they've successfully done probably too).

My own thoughts on it would probably take up about 20 pages(and I'm definitely not an expert of it), but I can try to sum it up for you in a sentence.

Viral marketing is basically an advertisement that is successful at getting continually passed along via a method of communication.

If you've ever seen a commercial on TV or on the web that you thought was worthy enough to tell your friend's about. That commercial was successful at viral marketing. The source gets passed along, and the information about that product gets passed to beyond the original audience. If it was successful enough, eventually wannabe marketers will create parodies off it to try and collect some of the audience as well.

[reply]
1. 1/14/08
  
  wenfri
  
  Yes I read the Wikipedia description
  
  so you are saying I need to create a terrific commercial so to speak and put it where (besides my blog)
  
  Which isn't getting all that many hits anyway.
1/14/08

PetLvr

It's like this video that came out last summer .. with a catchy tune .. (which, btw was in Dickie Roberts - Child Star movie)

www.vimeo.com/173714/

[reply]
1. 1/14/08
  
  PetLvr
  
  (1) did you just watch this video?
  (2) did you see this video last summer?
  (3) did you blog about this video or forwarded links to anybody?
2. 1/14/08
  
  wenfri
  
  Ok looks good so far
  
  Wendy
1/14/08

crkian

Running a shop with a runny nose?

[reply]
1. 1/14/08
  
  wenfri
  
  Chris
  
  Now here I thought you would have the perfect answer
  
  But yes that is absolutely true LOL
1/14/08

acousticguitarist

give me your email address

[reply]
1. 1/14/08
  
  wenfri
  
  Done
  
  Wendy
2. 1/14/08
  
  acousticguitarist
  
  i wasn't being serious
3. 1/14/08
  
  wenfri
  
  Oh you broke me heart (sob)
  
  No problem there at all LOL
  
  Wendy
1/14/08

DaneMorgan

There is simply no way I could answer this question ant better than Seth Godin already did.

His book called "the idea virus" is about what viral marketing is, and more actually.

While there is a paperback and a hardcover edition available, you are also welcome to download a pdf copy for your own use completely gratis.

www.sethgodin.com/ideavirus/01-getit.html

[reply]
1. 1/14/08
  
  wenfri
  
  You amaze me Dane I was on Seth's blog the other day reading everything I could find about viral marketing.
  
  He is great writer and love his stuff. Thanks for the link going to check it out
1/14/08

DaneMorgan

He is. He's one of the few authors that inspire me to actually buy hardcovers.

[reply]
1. 1/14/08
  
  wenfri
  
  Agreed He is enough to inspire a lot of people
4/17/08

abbycopuyoc

Really, it seems like a simple question, but it really is complex. Check out my posts to help you and and give you some insight on what viral marketing is. Feel free to leave a comment!

wonderabby.wordpress.com/2008/04/16/the-virus-about-viral-the-buzz-about-bu...

wonderabby.wordpress.com/2008/04/11/what-is-viral-marketing/

wonderabby.wordpress.com/2008/04/16/the-birth-of-viral-video-literally/

Enjoy reading and hope this helps!

[reply]
4/24/08

iconic

I have written a little something about it here -->> www.theideasbus.blogspot.com

[reply]
4/24/08

silvertooth26

Marketing a Virus? (yeah, stupid comment
Just want to distract myself while at work...

[reply]