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Name some SEO terminologies that you know and give their meaning..
Posted by richardworks • 4/06/09 • Subscribe to this Discussion [RSS] • Report This Topic
Topics: seo glossary, seo terminologies
Hi guys.. Name some SEO terminologies that you know and give their meaning so others can benefit from it. I'll be the first one to start..
User Comments
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Link bait or Link baiting is one of the great ways to get backlinks. This is something on your site that naturally attracts backlinks from other web pages.
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Search Engine - A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results.
SEO - Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search queries. SEO consists largely of keyword research, SEO copywriting, information architecture, link building, brand building, building mindshare, reputation management, and viral marketing. -
Inbound links are links that point to your site from other web pages, also inbound links are important asset that can improve your site's PR (Page Rank).
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Outbound links are links link from one website pointing at another external website. Outbound links to relevant resources may improve your credibility and boost your overall relevancy scores. If you are unwilling to link out to other sites people are going to be less likely to link to your site.
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Unethical SEO is a search engine optimization tactics which violates search engine TOS, term of service that can put a site at risk of being penalized or banned.
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Malarkey: What most self-proclaimed SEOs are full of. -
AdWords - Google's advertising system which serves text ads related to search terms.
Backward Links - Simply links pointing to any website. Back wrad Links to a given website can be measured using the Google Toolbar.
Blog - A frequently updated journal or diary usually, often hosted by a third party.
Click Through - or Click Thru - what happens when a user clicks on a link and enters a new page. The term refers to the noise a mouse makes when pressed.
Cross Linking - the practice of linking together several domains usually owned by the same person/company. Main purpose of which is to increase link popularity, but SEO overuse can lead to search engine penalties.
Description Tag - Meta information tag inserted at the top of a web page to describe the contents.
Doorway Page - Web pages, often specifically engineered to rank highly on search engines - also known as Gateway Pages. Excessive use of such pages can lead to search engine penalties.
FFA - Free For All link pages, see Link Farms.
Freshbot - A Google spider which updates the engine with recently updated pages
Gateway Page - see Doorway page
Google - The world's favourite search engine at www.google.com.
Googlebot - Google's main spider which scours the web for pages
Google Bomb - A recent practice which involves setting up multiple sites which link to a single website with the sole purpose of increasing Google ranking or manipulating Google's search results. Often favoured entertainment for Bloggers.
Google Dance - The name given to the period when Google updates its search engine rankings. Google's main and secondary server results will be different during this time.
Google Toolbar - software provided by Google which inserts the Google search bar and other features into a user's Internet Explorer browser.
Hit - the occurence of a single file being downloaded from a server due to a visitor viewing a webpage. A hit also includes all graphics files, style sheets, etc. So if a visitor visits a single page, this action may create multiple 'hits'. Beware of anyone claiming to have had 1000 hits in a day, since this could actually mean only 50 web pages have been viewed in reality!
Keywords Tag - Single or multi-word phrases which describe what the content of a webpage is about - inserted into the Meta Tags at the top of a page.
Keyword Density - The number of times any keyword is repeated within a web page, expressed as a percentage of the total number of textual words on the page.
Link Farms - Free For All link sites which exist for the sole purpose of increasing the site rankings for their members. Not recommended unless you want your site banned - best to use traditional search engine optimisation strategies.
Link Popularity - The measurement of inbound links to a particular webpage by search engines, often to determine the relative importance of a page.
Meta Tag - The group of page definitions coded into a website - the most important from an SEO point of view being the TITLE, DESCRIPTION and KEYWORDS tags.
MSN Search - Microsoft's search engine at www.msn.com
Open Directory - Massive directory of websites reviewed by humans at www.dmoz.org . Results also appear on many search engines including the all important Google.
PageRank - The name given to Google's method of ranking pages according to a number of factors such as link popularity. The Pagerank will display as a number out of 10 in a green bar of the Google Toolbar whenever you visit a website.
Page View - The single instance of a web page being viewed by a user. Useful for measuring web site traffic popularity.
Ranking - Term used to describe the relative position of a webpage in any search engine results. The higher, the better of course.
Robots Tag - Meta information tag used to tell visiting search engine robots how to behave (e.g. not to index a certain page, or not to archive a certain page)
SEO - Search Engine Optimisation (or Optimization if you're from the U.S)
Search Engine - Web sites which allow users to query a database of other sites, e.g. Google, MSN Search.
Search Engine Optimisation - the practice of priming web pages to enhance their rankings in search engines. Now a massive industry.
Submission - the process of informing a search engine or index of the existence of your website. Not required for many search engines, since Google will most likely find your site first.
Title Tag - Meta information tag inserted at the top of a web page, and displayed in the browser bar.
Fried Pal
friedpal.blogspot.com -
Link Popularity is the number and the quality of the inbound links pointing to a given web page.
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