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Social Media Measurement Input

Posted by Rich • 11/15/07 • Subscribe to this Discussion [RSS] • Report This Topic
Topics: measurement, social media

I'll be working on a post for tomorrow regarding Social Media measurements like Google PageRank, Technorati authority, Alexa traffic, Feedburner subscriptions, Facebook friends, Twitter followers, return visitors, comment counts, and any combination of the aforementioned.

While useful, I provide a simpler equation: intent vs. outcome equals ROI.
copywriteink.blogspot.com/2007/11/evolving-blog-social-media-roi.html

However, I'd love to see what other people think and possibly include their input in tomorrow's post. What do you think? Are any measurements like those above worthwhile? Why?

User Comments

11/15/07

crkian

A fair few have been thrown out of the window techonati, alexa, feedburner, facebook, twitter can all be manipulated to get to what you want. I think return visits is a good and page rank, also linkbacks to your posts are an example of good measurements.

[reply]
1. 11/15/07
  
  Rich
  
  Crkian,
  
  I think return visits are solid; they provide a good indication that you are finding the audience. I wonder about linkbacks and whether the values doesn't depend on for what reason. But really, I'm thinking outload.
11/15/07

libdrone

Imho, all of the measurements you mention can be worthwhile to be aware of, however I think for Most bloggers who have not yet established a large readership and built a solid base of well-tagged content for search engines to find often get very distracted by all of these measurements and allow themselves to become focused on these metrics when they would be Much better served by keeping their focus on creating and maintaining a good blog.

[reply]
1. 11/15/07
  
  pointlessbanter
  
  It is so hard... I totally agree the content has to be solid. But I see when I put an extra effort into improving one of these numbers how much it impacts traffic and thus the amount of readership I get. I question if I write too much and don't promote enough.
2. 11/15/07
  
  Rich
  
  Libdrone, I admire anyone who recommends content first.
  
  Pointless, that's an interesting point.
11/16/07

Rich

I just want to thank everyone for their input. I really helped me flush out the post today. So I included your comments, as well as Mark Stoneman's in my post today (with links to at least one of your blogs) about developing a working social media equation of sorts. Thank you!

copywriteink.blogspot.com/2007/11/revisiting-metrics-social-media.html

[reply]
1. 11/16/07
  
  libdrone
  
  thanks for your kinds words about me and The Thin Red Line, Rich. Coming from you it means a lot.
2. 11/17/07
  
  Rich
  
  Thanks Alan. Well deserved though.
11/16/07

crkian

Nice post and thanks for the link, just one question what is the addadd bit of the template right at the very top of your blog.

[reply]
11/16/07

Rich

Thanks Chris,

And that was a good question. It was a mistake on my part when I "add"ed meta content. Thanks for pointing it out. I may know communication, but some tech nuances ... well "add add" ... and you can figure it out.

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