Discussions

What is the Best Website Advertising Avenue?

Posted by careysaysums • 7/26/07 • Subscribe to this Discussion [RSS] • Report This Topic
Topics: website advertising freelance writer avenue ppc adwords careysaysums carey your opinion

I'm a blogger in the "personal blogging" sense. But now, I'm hoping to really add an online presence to my freelance writing career. I'm building a website and will have a new "business oriented" blog. I'm wondering: What is the best website advertising avenue to take? Aside from regularly blogging good content and participating in social networking, what have you found to give you the greatest traffic boost? I've read about AdWords and such, but I'm a bit clueless. Please help. Cheers.

User Comments

7/26/07

decoratorinside

Google Maybe... But Yahoo is good too.

[reply]
7/26/07

kiltak

Don't advertise, it won't do much good to you except make you go bankrupt

Read this: www.geeksaresexy.net/2007/03/22/turning-your-blog-into-a-money-making-machi...

[reply]
7/26/07

dpasquella

I disagree with Kiltak. I have to say that your blog can be a source of a "resume" for magazines, publishers, etc. looking for writers. I think the best way to advertise is find your readers------the people who are most likely to read your content, and focus in on "them". On your email signature, leave your blog address. Word of mouth. Also, send out a press release on your website. People put out press releases out on almost anything with minimal $$.

It's worth a shot! And-------comment on news blogs- like NBC and CNN blogs. Make yourself known. Get out there and be heard---be 'read'.

[reply]
1. 7/26/07
  
  kiltak
  
  Dpas: I never paid a penny for advertisement and got 1.2 millions uniques last year.
  
  What I meant though is never *PAY* for advertisement
7/26/07

Norski

I won't be using AdWords until I've increased my traffic to maybe a hundred times what it is now. And yes, that's a goal of mine.

Google's AdSense has worked rather well for me. Their TOS prevent me from getting specific, but the performance of AdSense advertising has been comparable to the performance of a direct-mail piece (that's junk mail to those outside the industry): if you take one view of a page as equivalent to one mailing piece, and a revenue-producing click as equivalent to a response from a mailing piece.

Some topics generate much more revenue per click than others. Very much more. You might want to experiment, and see which of the topics you cover produces high-revenue/click responses.

Finally, my tired old drum-beat. Keep your content focused. One page per topic/one topic per page.

[reply]
7/26/07

dpasquella

"One page per topic/one topic per page."

Wow, I never thought about that before. That totally makes sense! But when you start off a new post with something different, the others have to sort of fade out, no? Or do you do one post per page?

Very interesting.

[reply]
7/26/07

careysaysums

Hey, great discussions. Thanks. I'm interested in making my posts less than five per page. That'd help, right Norski? Cheers.

[reply]