Newsletters are one of the most effective marketing tools, hat are misused or not used by healthcare/wellness professionals. Some providers don’t know how to use newsletters to bring in more business. And some fear the cost of printing a newsletter is too expensive.

Placing good article content in your newsletter will prevent them from being tossed in the trash. So, why would you want to utilize a newsletter to get more clients?

A good newsletter will help you solve a client’s problem, and make a permanent impression on your market. A newsletter is a great way to communicate with prospects and current clients. People will keep a newsletter with an article they were interested in. Newsletters help you build a relationship with your clients just like an online Ezine would do.

Provide your clients with a quarterly or monthly newsletter to establish yourself as an Expert in your field. By providing your clients with healthcare information, and tips they you will differentiate yourself from your competition. You will reveal your competence in your field of practice.

Do you sell products to your clients? If so, you can advertise your own products in your own publication. Worried about printing and mailing cost? You can have others advertise in your newsletter, for a small fee to help cover some cost. You can have guest writers who specialize in a field that will compliment your service.

What other things can you do with a newsletter?
A newsletter is not a single source of communication like a brochure or business card. Other things you can put in the newsletter are lists of upcoming events or workshops. Information on seminars you may be attending or conducting. If you attend a seminar with information that could be valuable to your market, give a brief overview of the topic or event.

If you are a speaker at a workshop or seminar, post tid bits of information on the subject matter prior to the event. This could boost attendance. After the seminar, if you write a brief summary in the newsletter. You could do follow-up marketing with potential clients who could not attend the seminar.

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