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Why Marketers Wrongly Frame Social Issues
Posted by yourPRguy • 9/02/07 • Subscribe to this Discussion [RSS] • Report This Topic
Topics: Marketing, message framing, Public Relations, social marketing
This may be more interesting for PR-types. And many marketing folk may raise a brow to my post, but that doesn't mean you're bad people. Go ahead promote all the bars of soap you want, but leave issue management to PR.
Read my post about how framing issues in marketing terms cheapens the issue and the people involved. It also prohibits marketing professionals from understanding issues completely.
www.yourprguy.com
User Comments
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Agree. Good post - thank you. -
I only hope there's a pay-out for all the networking time people are spending.-
Kweenkong,
I gave your blog some digg love. I like the e-newsletter article. -
Pay-out?
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