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Why So Hard To Get Subscribers?
Posted by DrJuliaChicken • 9/09/09 • Subscribe to this Discussion [RSS] • Report This Topic
Topics: ezine, news letter, subscribers
I'm talking about Ezine subscribers.
Personally, I don't subscribe because I'm not a "reader". I do, however, subscribe to (and read) my own. LOL
I would think that most bloggers and webmasters aren't readers either - too busy writing!
As I'm writing this question the answer is slowly coming to me... Ahhh - We have to market to "readers".
Still, the question can be rephrased - what has proven successful for you in getting folks to SUBSCRIBE!
User Comments
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You raise a good point here, most blogging promotion tools are aimed at fellow bloggers, like Entrecard or BlogCatalog for example. It's no wonder it doesn't work that well. We're all here to get our voices heard, and that doesn't result into a discussion most of the time, but into a cacophony of people trying to be heard. However, we KNOW there are readers out there, we know this by growing numbers of "times read" calculator, page rank getting higher, and Alexa rank growing, but it doesn't always result into comments not to mention subscribers.
Unfortunately I don't have a solution for this, as people who like reading stuff are foreign to me. I don't understand them, and I don't know how they find the stuff they find, because they READ and they rarely share the knowledge of what they discovered, because they are Not Writers. How frustrating!
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Yes, exactly! LOL
Clearly, our marketing efforts need to be geared to "readers" not "writers". Unless our blog/website covers topics specifically aimed at bloggers (with topics such as how to's and the like)there is no real glue to keep them sticking around.
Of course, "knowing your market" isn't the topic of this particular thread and it doesn't answer the question about getting subscribers either.
How do we convince those "readers" of ours that it is well worth the effort, risk, horror of entering their email address?
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