Blog Straight Talk
Dinosaurs stumbling badly into new media
Posted by libdrone • 5/21/09 • Subscribe to this Discussion [RSS]
Topics: e-mail marketing, how not to win friends and influence people, web publishing industry
If you have been a web publisher for more than a year or two, do you commonly engage or interact through e-mail or through twitter with other web publishers in your niche, people in the field your blog covers, publicists and other professionals? Do you often get unsolicited but not necessarily spam e-mails from people who don't even quite realize that they are asking a Competitor in a market nice that is VERY Competitive to give Their brand new web site free publicity?
Read about what I found in My inbox this week
outofit-personal.blogspot.com/2009/05/dinosaurs-stumbling-badly-into-new.ht...
User Comments
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Sounds like you got PR spam. I have a database and program that will email publishers in bulk and make it look as if it was sent to them individually. Not that there isn’t a place for that but it should follow conventions and niche publishers should be solicited personally and respectably. Clearly you don’t review sites, you review books.
I think Rich has some articles dealing with PR spam on his site. -
I just recently added staff to help me get back more often to BlogCatalog. We'll see how it goes.
Q: If you have been a web publisher for more than a year or two, do you commonly engage or interact through e-mail or through twitter with other web publishers in your niche, people in the field your blog covers, publicists and other professionals?
A: It's situational. For me, I use different social networks to interact differently. Twitter tends to be filled with colleagues in the field. Facebook is a bit more personal. Linkedin tends toward professional, leaning clients. BlogCatalog is my primary connection to diverse bloggers.
Our clients use different networks differently too.
Q: Do you often get unsolicited but not necessarily spam e-mails from people who don't even quite realize that they are asking a Competitor in a market nice that is VERY Competitive to give Their brand new web site free publicity?
Sometimes, but I don't necessarily see them as competitors as much as colleagues. If they were direct competitors, e.g., casing out accounts, I'd certainly think differently about it.
It takes a special kind of e-mail for me to write about it — good or bad. In between, there are all kinds of other insincere pitches, especially from those who know better.
My personal favorite: "Because you wrote about so-and-so before ..." Ho hum. I guess I still prefer bring blind copied on a news release than such a feeble attempt to establish a connection. I let the last one pass, but I almost wrote back to ask if they actually read what I wrote before. It was about why "so-and-so" was so very wrong.
Best,
Rich -
Alan, I know this post is a couple of months old, but I just saw it for the first time today. I've received many emails like the one in your post, and I think it is part of a "throw everything against the wall and see what sticks" approach that can actually be effective to the extent that a person is looking for 50 good links and sends out 2,000 emails.
The competitor issue is a different one, and one that may be worthy of its own thread. We live in a collaborative world now; I definitely promote my competitors to a degree, and see the same in return. Just a few years ago in Internet marketing we were very careful not to give a link or a plug or the slightest help to a competitor, but you will now see me tweeting competitor's articles and linking to them from blog posts and such on a regular basis.
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