Blog Straight Talk
Is viral marketing just another urban legend?
Posted by kevingoodman • 4/07/08 • Subscribe to this Discussion [RSS]
I still don’t know if I buy into the whole viral marketing model – actually I do. I‘ve recently found myself exploring the concept of viral marketing and simultaneously investigating the urban legend phenomena.
The power of small talk and the masses – reliable?
I am actually wondering if analysis of the popular urban legend phenomena would yield any gold for the viral marketer.
User Comments
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Evidently Stanford professor Chip Heath explored this idea already in his book “Made to stick”. Anybody read it?
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Professor Chip Health talks about it here.
www.tgci.com/magazine/Making%20Your%20Message%20Stick.pdf -
Rich I am checking out your post now. Sounds like an interesting read.
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I enjoy your blog. That was just an area of strong interest. I am sure you can expect it again:)
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