These are the goals I see for your book tour. If you have other goals, please let me know.

1. One of the key things people want to do with a blog tour is to generate sales – however, some people will be interested, but they may not buy at that moment
2. Generate a buzz about your book – get people talking about you and your book
3. Reach your target audience – I’ll explain this in more detail later
4. Supply plenty of information about you and your books to many people in a short period of time
5. Create additional back links to your site through blog and website posts

It is important for authors to “get their name out there”. All the big name authors are well known and they have name recognition working in their favor. New authors do not have that luxury. I know plenty of multi published authors who have 5-10 or more books out and they still have limited name recognition. A book tour can be a great way to get your name and the name of your book “out there”.

You will also have many more search engine results for you, your book, your website and your blog. This is important and beneficial. Another important step is to use “keywords” or “tags”. These are words that people would use to search for your books. For example, each time I post a promotional piece for my Cape Hatteras mystery, I include these tags – mystery, suspense, lighthouse, cozy mystery, German shepherd, Cape Hatteras, Outer Banks, North Carolina coast, locket, skeleton, murder mystery. Each of these words pertains to my book and a person who would be interested in Lilah and the Locket – could enter any of these words in a search to find it. Be thorough with your keywords and tags, but don’t go crazy. Choose the words that are the most applicable to a search for your book. I ask for this information on the book tour application.

Nikki Leigh
virtualblogtour.blogspot.com

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