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Selling To Small Businesses
http://www.sellingtosmallbusinesses.com
Insights for B2B marketers about how to reach the small business market.
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Places to Promote Your Contest Online
Contests are a popular strategy today to reach small business owners. A good contest can: engage the hearts and minds of business owners create goodwill toward your company sometimes get a viral effect going build brand recognition be a source of PR...
Half of Women Influenced by Blogs In Purchase Decisions
Half of women surveyed said that blogs influence their decisions to purchase. That comes from a recent survey of roughly 6,000 women by BlogHer (the network of women bloggers) and Compass Partners. The study has a number of findings, but the one abo...
List of B2B Search Engines
Only a relatively tiny percentage of entrepreneurs and small businesspeople use anything other than Google or perhaps Yahoo to perform searches for vendors and suppliers and important business research. B2B search engines are not used nearly as much....
Follow the Leader to Find Small Business Blogs
I often get asked, “How does one find small business blogs, so my company can reach out to the small business community?” There are a number of techniques for identifying small business blogs that attract the audience you want to reach. T...
Marketing an Event for $150 Using YouTube
Jennifer Laycock, Editor of Search Engine Guide, explains how they are marketing an upcoming conference using a homemade video on YouTube. The video cost them just $148. It took 18 hours of time (divided among 3 people) to create. She write...
