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Getting Out of the Hole, Or Digging It Deeper?
Net News Publisher | November 20th 2009 by Terry
Yesterday I focused on the proposition that “irrationality knows no bounds.” Today’s news brings evidence that the same can be said about greed. (Resolving the question of whether or not greed is irrational is left as an exerci read more
Finding Out What They’re Saying About You Is Worth Every Penny
India PR Diary | November 20th 2009 by Madan Bahal
For many companies, making sense of consumer generated content in a way that yields actionable results requires specialized technologies. The landscape of providers in this arena is rapidly evolving. While social media monitoring and analysis solutio read more
Why you should develop a brochure?
The People's Resource Site | November 20th 2009 by Ly Syin
One of the critical pieces of your media kit is your capabilities brochure. A capabilities brochure describe your organization and the services it provides. The brochure should have your organizations logo and tag line visible. The tagline is phras read more
You’re Not Sexy, Now What?
Marketing Technology Blog | November 20th 2009 by Douglas Karr
We once had someone tell us that we, or rather our form building application, wasn’t “sexy”. In some respects I guess that person was right. Forms, by themselves are not sexy, but to the people who use them and depend on them to gather data, th read more
What are the 5 elements of a publicity plan?
The People's Resource Site | November 20th 2009 by Ly Syin
Asses the situation, you need to take inventory of the resources available to your organization. Your resources include your publicity budget, your staff, and distribution channels. The second question you need to answer during the assessment phase read more
On Twitter and Social Networks, Brands Benefit from Conversations
Social Media Today | November 20th 2009 by Mark Lazen
Source: Shutterstock A recent study revealed 20 percent of tweets published are actually invitations for product information, answers or responses from peers or directly by brand representatives. ... read more
IBM announces advances toward a computer that works like a human…
India PR Diary | November 19th 2009 by Madan Bahal
In an era when PCs perform like supercomputers, and supercomputers carry out inhuman feats of calculation, some of the brightest minds in Silicon Valley say there are still crucial ways in which a computer can't match the problem-solving abilities of read more
The Media Crisis Model Is Changing
Marketing Conversation | November 19th 2009 by Chris Abraham
Morgan McLintic has made a great video about the seven ways social media changes crisis management McLintic makes these particular points in more detail in the video: Crises happen more often Crises are faster breaking The issues reach more people V read more
Seven ways social media changes crisis management [video]
Morgan McLintic on PR | November 19th 2009
Social media is changing crisis management. Here we look at seven ways that's happening, for good and bad, right now. read more
Crisis communications in the 2.0 world
The Wax Blog | November 19th 2009
Hopefully you haven’t had a crisis that made you pull your hair out but chances are, if you stay in business it will come sooner or later. Communicating during crisis is a big topic – but content is scarce on this one so I’m going t read more
Boosting Your Value From Facebook: Ten Tips for PR and Marketing…
BurrellesLuce Fresh Ideas | November 19th 2009 by BurrellesLuce
November 2009 Launched in 2004, and limited to college email addresses, Facebook was designed to help students stay connected with one another. Since opening registration to the general public in 2006, however, Facebook has fast become a prominent read more
Thanksgiving Appreciation
BurrellesLuce Fresh Ideas | November 19th 2009 by BurrellesLuce
Flickr Image: alasam As I sit in my office reflecting on both my profession and what to write in today’s post, I am reminded of the turkey that I have to prepare and the many things I have to do in the next week as Thanksgiving comes near. Time doe read more
Creatives: The New Necessity for Public Relations?
The Lost Jacket | November 19th 2009 by Stuart Foster
Why would you pitch a story when you could create your own? That's the question many integrated marketing and public relations agencies are asking themselves these days. Public relations is at its core an eyeballs business. Get more eyeballs, get mo read more
GUEST POST: The Sun's Tim Spanton on PR's, pitching (to him) and…
Views from the pioneers of bespoke communications | November 19th 2009 by Paratus Communications
Posted by Paratus Consultant, Adam VincenziniEarlier this week I wrote a post about five 'real' gifts PR people could consider giving journalists this Christmas.I used The Sun's Tim Spanton as my 'case study' to help bring my recommendations to life read more
Marketing Gone Awry
N2growth Blog | November 19th 2009
By Mike Myatt, Chief Strategy Officer, N2growth Has your company’s marketing gone awry? Is the proverbial tail starting to wag the dog with respect to current marketing initiatives? How do you know when marketing is out of control? Those of you read more
Linden Lab Selects PR Firm?
Dusan Writer's Metaverse | November 18th 2009
PRNewser, usually a reliable source for inside data on the PR biz, reports that Linden Lab has selected Edelman as its new PR agency of record, ending a months-long review process. The move, which the Lab would not verify, sends Lewis PR, who had pre read more
The top 5 social media monitoring services [Poll results]
Morgan McLintic on PR | November 18th 2009
We recently ran a poll to find the most popular social media monitoring services in use today. Over 1,450 votes were cast (thanks!). The results are fascinating, not least because one of the most popular wasn't even on our radar, and the most high pr read more
The Information Deficit
Warning Signs | November 18th 2009 by Alan Caruba
By Alan CarubaTo those who have mostly known the Internet as their source of news, the notion that there is an “information deficit” may seem an odd judgment, but it is one that an old friend and longtime observer of the public relations professi read more
Making The Most Of Your Twitter Profile
The Public Relations and Marketing Group Blog | November 18th 2009 by john leoniak
PRMG's Twitter Profile Over the past year, Twitter has emerged as one of the most popular social media tools to be used by individuals and companies, evolving as an important tool in brand marketing. Cable service provider Comcast uses Twitter t read more
Get Public Relations Job Through Tag44
Tag44 Jobs Employment Career | November 18th 2009 by Tom Justa
The minimum salary for a PR position is expected to increase, but strong competitive businesses are also likely to appear looking to occupy those available jobs at tag44. Since new products and companies are marketing for the public, recruitment for read more
80 New York Jobs for Public Relations and Marketing pros!
ChowJOBS - REAL JOB LEADS in New York City + humor, cute pet… | November 17th 2009 by WILLIAM CADENILLA of ChowJobs
Do you have a background in Public Relations? Or Marketing? Well, lucky you because I found jobs in New York City for you. The job titles and companies confirmed to be hiring are listed here. 1. Account Supervisor, Corporate/Technology – Ogilv read more
Asheville Hires Nurun as Agency of Record
Everything PR | November 17th 2009 by Phil Butler
The Asheville Convention & Visitors Bureau, center for tourism in Asheville, NC, has just hired Nurun to work as their interactive agency of record. Nurun will be handling the online display advertising for the company, running the online campai read more
U.N. demands removal of poster criticizing China at Internet even…
India PR Diary | November 17th 2009 by Madan Bahal
United Nations officials forced free-speech advocates to take down a poster over its reference to China's Web restrictions at an Internet conference focused on freedom, saying Monday that it violated a ban on posters at events organized by the world read more
Last Chance for Geben Gives Nominations
prTini | November 17th 2009 by Heather
If you ask me, Geben Gives — my own way to help a nonprofit during the month of December and celebrate the launch my new company — might be one of the coolest ideas I’ve ever had. It’s inspiring to read the list of incredible read more
Guest Post on PRSA’s New Pros Blog
The PR Practitioner | November 17th 2009 by Brian
I wrote a guest post on PRSA’s New Pros blog, “The mistake I stopped making.” The post is about a mistake that I made when I first entered the full-time workforce. PRSA’s New Pros blog is a great resource for new professionals and college read more
Bank of America's Launches Personal Finance Tips Site
NetBanker | November 17th 2009
Bank of America's latest online effort is a personal finance educational site at <learn.bankofamerica.com> that includes consumer polls, money savings tips, videos and articles. Bank products are sprinkled throughout but the marketing is relat read more
Fighting to make commonsense a one-word proper noun
Scatterbox ... Field Notes From The Information Glut. | November 17th 2009
Whether they wanted it or not, millions of Americans received an enthusiastic fund-raiser email from SarahPAC, Sarah Palin’s political action committee. This is candidate-speak at its hyperventilating, tortured mixed-metaphor best: “I'm thankfu read more
Finally, an SEM Agency that gives full transparency & proven…
Making Internet Money | November 17th 2009 by martin
Welcome to the Internet Marketing Tools and Tricks website, a complete resource to put your online business on the fast track. Give these Free Internet Marketing Courses to your subscribers or web visitors and get 75%. Yahoo Marketing Solutions Yah read more
More than a paycheck: offering employees a vision.
Emerge Communications | November 17th 2009 by Frank Marafiote
A paycheck might keep a person on the job physically, but it will not keep a person on the job emotionally. Successful companies offer their employees a vision worth following. Employees need to know how their work fits in the broader scheme of busin read more
Twitter Lists By News Organizations
Social Media Philippines | November 17th 2009 by Rob Angeles
We all have our reasons for using Twitter lists for our personal accounts. I, for one, use it to better manage the tweets I follow and to group the people in my follow list. You may have your own use for Twitter lists, too. But news organizations ar read more
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