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Tag Search Results For 'analytics' (802)
Small Business Tech Tutorial: Increase Your Web Traffic with Goog…
Clicksharp Marketing - Small Business Blog | July 23rd 2008 by Paul Burani
Google Analytics is a free software tool that you can use to track traffic on your site. Find out how to use this valuable -- and free -- information to turn clicks into leads... and leads into customers. read more
The Importance of Measurement
The Leading Edge | July 23rd 2008 by Sally Falkow
There is an old saying that goes “If you can’t measure it you can’t manage it.” And it holds true for online marketing and PR too. Yet many companies find it difficult to use web analytics for more than reporting and ad read more
Analytics Can Improve Your Content Strategy
PRoactive | July 23rd 2008 by Sally Falkow
Interview with Heather Dougherty of HitwiseIf you've been wondering how to figure out what content works and what you could write about to attract visitors to your site, try digging into your analytics program.Every website should have at least read more
Google Analytics - Incoming Links.. and a Couple More JC Owner Hi…
Make Moooney Online With John Cow dot Com | July 23rd 2008 by John Cow
First of all I am shocked that there were actually more then 3 or 4 of you interested in this, which makes me happy Since the response has been pretty good, I thought I would add a couple more hints. 3 Owners of Archon Media -> an impure form read more
When you say Wednesday. We say Webinar!
RedBoots Digital Rodeo | July 23rd 2008 by Simon Heseltine
…You’re supposed to say “Wednesday”… you know… so I can say “Webinar!” and then… Oh forget it. Throughout the month of August, Serengeti Communications will present a weekly, one-hour Webinar every Wednesday (say t read more
Web Analytique + Sims = VisitorVille
Homo Sapiens Internetus | July 23rd 2008 by Arkan
Vous êtes un pur gamer jusqu’aux bouts des ongles ? Vous en avez marre des graphiques de services d’analyses statistiques comme Google Analytics, Xiti, Sitemeter ou autres ? Vous croyez dur comme fer que tout passera à l’avenir pa read more
Recession = Good News (for DM/KD)
The Information Advantage | July 23rd 2008 by Tom H. C. Anderson
KDnuggets.com posted a poll asking readers if they expected more or less business for data/text mining and analytic services. Most of us expect it actually to be good for business! Perhaps business have realized that DM is actually an even better in read more
Conjoint & Discrete Choice
The Information Advantage | July 22nd 2008 by Tom H. C. Anderson
This week Conjoint and Discrete Choice are on my mind. I read somewhere recently that about 300 such studies are done in the US each year. Not too many I would say. Made me wonder what proportion of market researchers have ever conducted a conjoint, read more
Online Ad Spend Exceeds TV-Radio-Movies
Digital Lifescapes | July 22nd 2008 by David H. Deans
American advertisers are cutting back. Spending on U.S. advertising and marketing will grow 3.9 percent in 2008 to reach $412.4 billion -- with the advertising portion reaching $249.1 billion, according to a market study by Outsell, Inc.Reflecting th read more
Google Analytics - Keywords and Covering the Basics
Make Moooney Online With John Cow dot Com | July 22nd 2008 by John Cow
One of the issues that we feel happens when people start using a system like Google Analytics, is they over complicate things and try to figure out super complicated calculations, when at first there really should only be a few things you look at. On read more
It’s an SEO and PPC Party, but are They Missing an Important Fr…
RedBoots Digital Rodeo | July 22nd 2008 by Simon Heseltine
This is Part Two of a three part series on SEO and PPCs quest to have an amazing night out on the town. If you have not already read Part One, check it out before reading on. Once SEO and PPC finally meet up a new set of issues arise. Neither of read more
Five marginally useful things you can do while on the phone with…
Surf the Mind | July 22nd 2008 by Wendy
In most people’s lives, there inevitably come telephone conversations which require massive amounts of time, but do not require your full attention. These can come in the form of calls from your mother-in-law, calls from a recently-dumped frien read more
Don’t Rely On Just The One Analytics Package
SEO Scotland | July 21st 2008 by Alex Meldrum
If you have been around on the internet for any period of time running web pages or blogs, you will be aware that many statistics packages differ in the data they provide. Google Analytics is a typical package, however it rarely displays accurate dat read more
SPM Analytics Webinar Tomorrow, 1PM Central
Incentive, Compensation and Sales Performance Management | July 21st 2008 by Julien Dionne
Remember to join the free Webinar: 5 Best Practices with Analyzing Sales Performance, hosted by OpenSymmetry and presented by Greg Livengood. When? Tuesday, July 22nd 1pm (Central).Find out more about the presenter here. Register here. read more
Become a Dashboard Ninja with Bullet Graphs
Pointy Haired Dilbert | July 21st 2008
Bullet graphs provide an effective way to dashboard target vs. actual performance data, the bread and butter of corporate analytics. Howmuchever effective they are, the sad truth is there is no one easy way to do them in excel. I have prepared a sho read more
Google Analytics & Social Marketing Go Hand in Hand
Make Moooney Online With John Cow dot Com | July 21st 2008 by John Cow
Testing and tracking is a huge component to running a successful business long term. Without it you really have no clear picture as to what your current situation is, what is doing good and what needs improving. With a blog or website: understanding read more
Internet Strategy Forum Summit - End to End Marketing: A Fundamen…
Sazbean - Improve ROI & Leads from Your Business Website | July 17th 2008 by Sarah Worsham
Presented by Nancy Bhagat, VP Sales & Marketing Group, Director Integrated Marketing, Intel Cost of media is low per person, but is unfocused. There is a 300% growth rate in timeshifting TV. But TV is not media, it’s a delivery. Video w read more
Internet Strategy Forum Summit - Internet Marketing by the Number…
Sazbean - Improve ROI & Leads from Your Business Website | July 17th 2008 by Sarah Worsham
Presented by Mike Moran, Distinguished IBM Engineer Yes, an engineer talking to you about marketing. You need to watch what your customers are doing so you know what to do next. While there are a lot of things out there that you can’t measure read more
It’s an SEO and PPC Party, but are They Missing an Important Fr…
RedBoots Digital Rodeo | July 17th 2008 by Simon Heseltine
This is part one of a three part series that was first published as part of Marketing Pilgrim’s Scholarship Contest. The finalists were determined by the number of visitors that read the post as well as factoring in bonus points for a low bounc read more
How to satisfy your inner blogging narcissist
My weblog | July 17th 2008 by Andre
Ok, so I haven’t been blogging for very long…it’s actually harder than I thought! However,, one thing I have noticed is trying to get people to read your blog. And this where a certain kind of narcissism which I call blogging narc read more
Google Analytics Plugin for Rails with local cache support
Open Sourcery | July 16th 2008 by Kenneth Kalmer
Strangely enough this started as a request from Tyler Bird after reviewing my Capistrano presentation. He was interested in learning how I use Capistrano to update external site dependencies, like a local cached copy of the Google Analytics JavaScrip read more
Bingo / Housie Ticket Generator in Excel
Pointy Haired Dilbert | July 16th 2008
I am fascinated by board games. They provide immense fun, anyone can enjoy them, they are unpredictable and best of all they are great value for money. That is why whenever I get sometime I experiment with simulating games to know them better [read W read more
Google Analytics Makes Me Happy
School Communications 2.0 | July 16th 2008 by Evelyn McCormack
OK, so I’m a newbie, a Web adolescent. A rookie. A mere child of the blogosphere. But hey — since I hooked my blog up with Google Analytics, I’m as inspired as ever to continue blogging for school PR professionals and school le read more
Making Cents out of Marketing Data
RedBoots Digital Rodeo | July 16th 2008 by Simon Heseltine
Joy’s post yesterday sparked my thinking about the many sources of data available to marketers in today’s world. Web Analytics is the low hanging fruit. It is an important daily source of data that can help you understand how involve read more
Be an Internet Glass Chewer, not a Glass Jaw
Snydey Sense | July 15th 2008 by David Snyder
This post will seem like a rant in spots, but if you stick with it I think some of you will be inspired enough in your efforts to fill your pockets with a little extra coin; the only result that matters in our industry. I read a post by Lisa Barone a read more
CrazyEgg! Next Generation Analytics
BrianWong.com | July 15th 2008 by Brian Wong
Crazy Egg is amazing! Especially for marketers since its free version is awesome for analyzing single page sales letters or opt in forms? What is it? Well its a simple analytics tool that gives you 4 different types of graphical analytics tools to an read more
Receive Email Updates from Constant Contact Surveys: Feature Requ…
Denver Web Design & Denver SEO - The Katz Web Design Blog | July 15th 2008 by Zachary Katz
Get notified when you receive new survey responses I use the CC Survey feature to send out web design questionnaires to potential clients. As such, I keep a survey open and receive responses sporadically. Currently, there’s no way to be notifie read more
The Growing Importance Of Mobile Analytics
Mobile Marketing Watch | July 15th 2008 by Vic Berggren
Any kind of media advertising requires the use of robust analytics to understand user-behavior and to better plan for future growth, and mobile advertising is no different. Actually, it’s perhaps more important than traditional web-based metri read more
Is Your Bounce Rate Too High?
Small Business Marketing Mavericks | July 15th 2008 by Caroline Melberg
Your bounce rate is the number of people who land on your website and don’t click through to another page. Your analytics package should tell you which pages have a high bounce rate. Pay attention to this number because it is a negative and you read more
The Web Analytics Feature Race
RedBoots Digital Rodeo | July 15th 2008 by Simon Heseltine
JupiterResearch recently published its report, ‘Web Analytics Buyer’s Guide.’ I have to say in reading about the report I was astonished to see this finding from the Senior Analyst - “Despite some small skirmishes over capabi read more
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