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The Jeep Brand: Death by design

SensoryMetrics: re-inventing the User eXperience | July 23rd 2008 by Jobe Roberts

I’m a huge Jeep fan. The design of the CJ / YJ / Wrangler / Laredo is classic. The brand represents adventure. So can bad design kill a brand? Or at least wound it? The folks at Chrysler are certainly pushing their luck with the Compass read more

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